Trade Show Display Marketing Tips and Advice

What is the average cost to close a tradeshow lead?

Posted on Thu, Aug 18, 2011

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In this world of trying to cut costs and make sales and profit for your company - I was wondering what you think of these statistics: The average cost to close a sale with an exhibition lead in 2010 was $2,224 9including costs to identify a potential customer and 3.5 sales calls to the prospect).  To close a sales without an exhibition lead costs $3,153.

To identify a potential customer at an exhibition the average cost is $198; to identify a prospect by means other than a trade show, the average cost is $450.

Source: The Cost-effectiveness of Exhibition Participation: Center of Exhibition Industry Research (CEIR).

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Do you agree or disagree?

About The Tradeshow Network Marketing Group

The Tradeshow Network Marketing Group is a full-service, trade show display company based in Chicago, Illinois, which serves clients nationally and internationally. Products include custom exhibit designs, modular exhibit displays, fabric booths, portable designs, custom rental exhibits, and accessories. The Tradeshow Network Marketing Group specializes in custom rental exhibits, drawing from its own display inventory to configure modular exhibits to fit all budgets and booth sizes, from 10 x 20 inline booths to 20 x 20 and larger island spaces. Their comprehensive trade show services include exhibit design, booth installation and dismantle, shipping and logistics, exhibit storage, exhibit management, online inventory and show management tools for clients, and marketing services such as market research, branding, graphic design and messaging. 


Topics: trade show leads, Trade Show Marketing, tradeshow marketing, trade show results