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9 min read
Karin Roberts: Tue, Sep 22, 2026
If you have ever opened a trade show invoice and found charges you never expected, you are not alone. Rental exhibit budgeting is one of the most...
4 min read
Karin Roberts: Thu, May 14, 2026
When your event strategy moves beyond a standard inline 10x20 booth into a 20x20 island exhibit or peninsula layout, your exhibit needs to do more...
3 min read
Karin Roberts: Thu, May 07, 2026
Exhibitors today are under more pressure than ever to do more with less. Marketing teams are expected to deliver standout experiences, justify ROI,...
3 min read
Karin Roberts: Tue, Mar 24, 2026
At major trade shows, hundreds of booths compete for attention. Bright graphics, bold messaging, and creative layouts can help—but what truly makes a...
4 min read
Karin Roberts: Tue, Mar 03, 2026
Trade shows are built to be temporary — but too many exhibits are built like they’re permanent construction. Traditional, “built-from-scratch” booths...
2 min read
Karin Roberts: Thu, Feb 19, 2026
There are few places where thousands of people gather with one purpose: discovering new ideas, brands, and products. Trade shows remain one of the...
3 min read
Karin Roberts: Thu, Feb 12, 2026
If you’re planning to exhibit at Automate 2026 — the largest automation, robotics, machine-vision & motion-control event in North America — there are...
4 min read
Karin Roberts: Mon, Dec 22, 2025
The Chicago Comic & Entertainment Expo (C2E2) is coming back to McCormick Place March 27–29, 2026, bringing tens of thousands of fans, artists,...
2 min read
Karin Roberts: Tue, Oct 21, 2025
The 2026 Midwinter Meeting is more than just a dental conference, it’s a full-throttle immersion into the future of dentistry. With over 500...
6 min read
Karin Roberts: Tue, Oct 14, 2025
Trade shows present invaluable opportunities to make a measurable impact on your business goals—but true success hinges on your ability to stand out,...