3 min read
Karin Roberts: Thu, Sep 22, 2022
The meeting and events industry has seen a boom in requests to create memorable moments to celebrate being together again. As in-person events come...
4 min read
Karin Roberts: Tue, Mar 01, 2022
Pandemic-related shifts in both company protocols and consumer behaviors have forever changed the ways in which we come together for industry events...
3 min read
Karin Roberts: Tue, Feb 15, 2022
CES kicked off 2022 by delivering the in-person experience audiences have missed the last two years. Attendees hit the floor to interact, learn and...
2 min read
Karin Roberts: Thu, Dec 02, 2021
Trade shows are back, attracting crowds of attendees and exhibitors. For more than a year, industry insiders have been talking about the light at the...
8 min read
Karin Roberts: Tue, Aug 24, 2021
The path forward is often paved by lessons learned from the past. As meetings and events industry professionals work to navigate through the pandemic...
3 min read
Karin Roberts: Tue, Jun 01, 2021
The past year has undoubtedly been the year of virtual events, thanks to Covid-19. But chances are, online events are likely to stay even after the...
6 min read
Karin Roberts: Thu, May 20, 2021
Trade secret: While uncertainty is the only certainty going forward, a few simple shifts in strategy and thinking are all it takes to safeguard...
6 min read
Karin Roberts: Tue, Apr 27, 2021
The Exhibitor Advocacy Group is an ad hoc group whose members come from the corporate exhibitor community, exhibitor-appointed contractors, unions,...
3 min read
Karin Roberts: Tue, Mar 30, 2021
As the events industry struggles to get back on its feet in 2021, looming Covid-19-related logistical and safety requirements add challenges to the...
4 min read
Karin Roberts: Tue, Mar 23, 2021
Wouldn’t it be amazing if every lead entered your pipeline convinced your product is for them, ready to sign on the dotted line? Well, maybe that...