3 min read
Karin Roberts: Tue, Nov 17, 2015
I am actually making it SIX - the last one being - exhibit at a trade show event! But this is a great article with some information you as a sales...
6 min read
Karin Roberts: Thu, Sep 24, 2015
Planning for a trade show doesn’t start a month in advance. It doesn’t start two months in advance, either. In fact, it can take anywhere from six...
1 min read
Karin Roberts: Wed, May 27, 2015
Who says trade show exhibits have to be all stuffy and corporate-like? Chances are unless you’re focused on a life-or-death topic, you can find room...
4 min read
Karin Roberts: Tue, Mar 17, 2015
Exhibiting at trade shows is a big investment of time, effort and money. It needs to pay off in measurable results. What makes trade shows so...
4 min read
Karin Roberts: Tue, Jan 20, 2015
The U.S. trade show industry is BIG. In 2012, there were 10,900 trade shows that drew 27 million attendees. While the overall industry has grown 2-3%...
1 min read
Karin Roberts: Thu, Nov 06, 2014
According to the annual B2B Demand Generation Benchmark report from Software Advice, to understand which channels, offers, content types and...
3 min read
Karin Roberts: Thu, Sep 04, 2014
It used to be that a great personality was enough to capture the attention of a trade show visitor. But, what worked once may not be applicable...
1 min read
Karin Roberts: Tue, May 27, 2014
The trade show business is a 96 billion dollar industry - everything from convention centers to the trade show booth and space. Someone must be doing...
2 min read
Karin Roberts: Mon, Feb 03, 2014
I’ve been conducting training programs for a long time. I recently worked with a client whose focus on staff safety impressed me. Before my workshop...
3 min read
Karin Roberts: Thu, Dec 05, 2013
Is the practice of setting measurable and achievable sales objectives at a trade show the most effective way to plan? Think about it. Most exhibitors...