23 min read
Karin Roberts: Tue, Mar 02, 2021
When will large events be allowed to take place? Here are the latest updates from each state, including relaxed restrictions in Nevada, Iowa,...
2 min read
Karin Roberts: Thu, Oct 01, 2020
Did you know that event management consistently ranks within the top 10 most stressful jobs each year – alongside the likes of enlisted military...
2 min read
Karin Roberts: Tue, Oct 22, 2019
If someone tells you trade shows are yesterday’s news, they are making a gross miscalculation. There are no bad marketing strategies. Everyone is...
2 min read
Karin Roberts: Tue, Oct 08, 2019
According to the Center for Exhibition Industry Research, more than $24 billion is spent annually by U.S. exhibitors on trade show displays, yet 70...
2 min read
Karin Roberts: Tue, Sep 03, 2019
According to the Center for Exhibition Industry Research, more than $24 billion is spent annually by U.S. exhibitors on trade show displays, yet 70...
8 min read
Karin Roberts: Thu, May 23, 2019
Event marketing is planning, organizing, and executing an event for the purpose of promoting a brand, product, or service. Events can take place...
5 min read
Karin Roberts: Tue, Jan 15, 2019
These days, many reps are more comfortable sending an automated email than picking up the phone. But, before moving forward, it's worth identifying...
3 min read
Karin Roberts: Tue, Nov 27, 2018
When attempting to determine whether a question is aggressive or assertive, length is your first clue. In general, longer questions feel more...
3 min read
Karin Roberts: Tue, Dec 13, 2016
From their first conversation to the close, a strong salesperson consistently asks her prospect for small closes. Getting incremental commitments...
3 min read
Karin Roberts: Wed, Aug 17, 2016
During the warm, sunny summer months, it seems everyone is talking about great reads. And while that often may include an epic work of fiction or the...