4 min read
Karin Roberts: Tue, Jan 16, 2018
With the start of the new year, trade show and event planners most likely already have their calendars and plans in place. But it pays to review your...
2 min read
Karin Roberts: Tue, Jan 09, 2018
It’s a hard truth: most exhibitors aren’t as successful as they could be. Do they realize they’re setting themselves up to fail? Probably not. The...
3 min read
Karin Roberts: Tue, Dec 12, 2017
As 2017 winds down, you’ll likely begin focusing on what to do to kick off the new year and set yourself and your team up for success. But too often,...
1 min read
Karin Roberts: Thu, Sep 14, 2017
The biggest mistake people make that gets in the way of their own success is thinking that becoming a millionaire is impossible. They simply don’t...
2 min read
Karin Roberts: Thu, Apr 06, 2017
Even working in your trade show booth the sales person believes the number one sales objection is price, but I completely disagree. Prospects...
2 min read
Karin Roberts: Tue, Apr 04, 2017
Each year brings a new collection of buzzwords. These words usually indicate bigger trends and are often interrelated. Predictably, big trends impact...
5 min read
Karin Roberts: Tue, Jan 10, 2017
On average, how many of your deals end in “no decision”? According to CSO Insight’s’ 2016 survey of 675 companies, 23.8% of forecast deals wind up in...
4 min read
Karin Roberts: Tue, Dec 27, 2016
At the heart of every sale is a thorough fact-find. You’ll want to unearth the needs, the wants, and the desires of your prospect so you can present...
2 min read
Karin Roberts: Thu, Nov 17, 2016
Every salesperson knows the pain of “the ones that got away.” Think of the prospects you just couldn’t set meetings with or get to talk to at a trade...
1 min read
Karin Roberts: Tue, Jan 19, 2016
Exhibiting at trade shows is a big investment of time, effort and money. It needs to pay off in measurable results. What makes trade shows so...