You’ve been plugging away at your exhibit marketing … you’ve been pushed and prodded to improve on current results and you’re exhausted. Or you’re not getting the results you desire because you’re on autopilot — relying on doing things the way you’ve always done in the past. I get it! You’re spread far too thin — with budget, time & resources — and you feel like you’re constantly falling behind, trying so hard to keep up with the logistics of exhibiting that you miss the strategies which can increase your results dramatically. But before you throw up your hands in frustration, what if you could get a strategic roadmap together for future shows … and the only cost is an hour of your time? That’s exactly what you’ll learn to create in the “GPS Your Exhibit Marketing” workshop!
When you set out on a long-distance road trip to a place you’ve never been before, odds are you don’t just jump behind the wheel and start driving. Instead, you probably study a map or program your destination into your GPS System. So why not let me help you create a GPS to guide you in your exhibit marketing for the coming year?
Why can’t everyone see the path to success? There are two primary reasons:
Too busy focused on logistics vs. strategy – By the time you get all the details handled (booking space, purchasing your display, making necessary travel arrangements, etc.), there’s no time or energy left to think about your promotions or staffing strategies.
Outside the current range of view – The solution might be something so innovative and new that it can’t be recognized without an outside perspective.
You’ll come away from the workshop with systems and tools to help you:
Set goals and select shows that align with them
Project a budget that maximizes ROI
Evaluate your booth display and select the appropriate vendor
Select, educate, reward and inspire your staff
Team up with show management to increase visibility
Plus … a Strategic Planning Guide that provides a roadmap for your exhibit marketing
So who am I to teach you how to GPS your exhibit marketing? I’ve been both an exhibitor and a show organizer and for the past 15 years, I’ve criss-crossed the U.S. to educate thousands of exhibitors on how to maximize their trade show results. My book, Build a Better Trade Show Image, has become the go-to guide for exhibitors who want to stand out from their competition on the show floor. Successful exhibiting is not rocket science, but it does take a strategy and series of systems to improve results.
The point is if you’re only going through the motions of exhibiting, you’re likely missing the key elements that can make you more effective and keep you from spinning your wheels.So join me for this call. I’ll help you chart your course so you can start seeing greater results from your exhibit marketing. (And don’t worry if you missed the live call because there’s a replay available.)
Guest Blogger: Marlys Arnold. With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and theExhibitorEd Success System. She’s also the founder of the Exhibit Marketers Café, an online education community.
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