6 min read
Karin Roberts: Thu, Oct 13, 2016
This blog is hilarious if nothing else. It shows you the different types of people that you can meet in your trade show booth during a event. It is...
2 min read
Karin Roberts: Thu, Sep 22, 2016
In order to sell someone, you first have to get them to take a meeting with you. And as salespeople know, this is far easier said than done. Reps...
3 min read
Karin Roberts: Tue, Sep 20, 2016
Even though he lived 400 years ago, it turns out the Bard of Avon has quite a bit of good advice for exhibit marketers. Earlier this summer, I had...
3 min read
Karin Roberts: Wed, Aug 17, 2016
During the warm, sunny summer months, it seems everyone is talking about great reads. And while that often may include an epic work of fiction or the...
4 min read
Karin Roberts: Mon, Aug 08, 2016
It should come as no surprise that marketing to Millennials is not the same as marketing to other generations of consumers, which has big...
3 min read
Karin Roberts: Tue, Jun 21, 2016
Anybody who's ever coordinated a trade show exhibit knows it's a lot like herding cats. In a blizzard. On a frozen lake. There are all those moving...
4 min read
Karin Roberts: Thu, May 05, 2016
You’ve been speaking with a prospect for a while in your trade show booth. You’ve got a sense of their goals and their pain, and it seems like your...
1 min read
Karin Roberts: Thu, Apr 21, 2016
Image you are in your booth talking to a prospect that you know is a cold lead - right now they are just fishing for information when kazaam - a hot...
3 min read
Karin Roberts: Tue, Mar 29, 2016
Trade shows require a lot of TEAM effort - from the creative design of the booth to the laying down of the carpet and building a buzz around your...
4 min read
Karin Roberts: Tue, Feb 02, 2016
When your company spends the money, time, and effort to display a booth at a trade show, it is vital to make the best of it. Careful planning and...