1 min read
Karin Roberts: Thu, Jan 28, 2016
You paid the big bill of reserving your space. Now make it worth your while!! Don’t just show up to your next show. Bring your company to life by...
3 min read
Karin Roberts: Tue, Jan 19, 2016
Imagine a world where everywhere you turn, another person is interested in what your company does. Aisles filled with prospective clients with money...
2 min read
Karin Roberts: Tue, Jan 05, 2016
The outlook for U.S. growth is brightening and trade show marketing programs are growing as well. The good news for all is dramatically reduced oil...
2 min read
Karin Roberts: Tue, Dec 22, 2015
It’s that time of year when everyone is thinking about giving gifts … making lists … and searching for just the right item to give to each recipient....
3 min read
Karin Roberts: Tue, Nov 24, 2015
Trade shows and exhibit booths are the perfect vehicle in so many ways when it comes to promoting your company and snagging more customers. With your...
3 min read
Karin Roberts: Thu, Nov 19, 2015
Congratulations! You have just received approval to use a mobile event application at your upcoming company conference. But beyond a budget, you...
2 min read
Karin Roberts: Thu, Oct 01, 2015
The 2016 trade show season is upon us, so if you are planning to attend, sponsor, or exhibit at a trade show and haven’t started planning yet, it’s...
4 min read
Karin Roberts: Tue, Sep 22, 2015
A great article from TSNN about the growth of our industry: More than 150 trade show leaders, industry suppliers, investment bankers, media and...
3 min read
Karin Roberts: Tue, Sep 01, 2015
Recently we sent out an email blast through a trade publication to market our exhibit services. The numbers were there: 50,000 of our target market...
2 min read
Karin Roberts: Tue, Aug 25, 2015
1. Tell a Story- From the time we were little kids we learned through the stories we were told. Nothing has changed. Share with your attendees a...