3 min read
Karin Roberts: Tue, Apr 12, 2022
The Center for Exhibition Industry Research (CEIR) reports that the U.S. business-to-business (B2B) exhibitions industry improved significantly in...
4 min read
Karin Roberts: Thu, Mar 31, 2022
In 2020, with the introduction of Covid-19 restrictions, travel dramatically dropped domestically and internationally, with business travel down by...
4 min read
Karin Roberts: Tue, Mar 29, 2022
In my many years in our industry, I’ve never faced a tougher time assisting clients negotiate, renegotiate, contract and modify contracts, and also...
3 min read
Karin Roberts: Thu, Mar 24, 2022
Today’s workforce lives in a time of growing disruption and uncertainty, where the pace of change is only continuing to accelerate. We’re all being...
5 min read
Karin Roberts: Tue, Oct 12, 2021
In what was perhaps the strongest argument to date calling for the full return of in-person professional gatherings, leaders from the business and...
2 min read
Karin Roberts: Thu, Sep 23, 2021
You are dramatically less likely to contract Covid-19 at a business event than by simply performing day-to-day activities such as grocery shopping,...
7 min read
Karin Roberts: Thu, Sep 16, 2021
Last weekend, several major events, mainly along the East Coast, had to deal with an uninvited guest: Hurricane Henri. On Aug. 21 in Central Park,...
2 min read
Karin Roberts: Thu, Apr 29, 2021
Resiliency means being prepared for tomorrow. To thrive in the “next normal,” the meetings and events industry needs a complete mindset shift in...
3 min read
Karin Roberts: Tue, Jan 19, 2021
Wondering how to improve your trade show planning? Use these three tips to throw an event that drives interaction between exhibitors and attendees.
7 min read
Karin Roberts: Tue, Apr 21, 2020
A target audience is a group of consumers characterized by behavior and specific demographics, such as female extreme athletes between the ages of 18...