1 min read
Karin Roberts: Thu, Nov 08, 2018
Whether you’re a new event or an event with a 50-year (or longer!) legacy, you must break out of the standard education session/networking...
7 min read
Karin Roberts: Tue, Oct 23, 2018
Primitive humans told stories by the roar of fire pits, bringing together people and communities. Businesses can use technology to achieve the same...
4 min read
Karin Roberts: Tue, Dec 19, 2017
By now, you may have heard of a musical called Hamilton. In you haven’t, here’s a rundown: Since its Broadway debut in August 2015, people can't get...
1 min read
Karin Roberts: Tue, Jun 27, 2017
Even at a trade show event everyone knows that sales is definitely part science, but it's not rocket science. If reps adopt effective processes, it...
3 min read
Karin Roberts: Tue, Jun 20, 2017
Having this profile is important, no matter whether you’re a show organizer or an exhibitor. It will help to understand who you’re talking to so you...
2 min read
Karin Roberts: Tue, May 16, 2017
The CEIR survey found that marketers have tightened their strategy, away from what Drapeau calls a “spray and pray” mentality to a more sophisticated...
3 min read
Karin Roberts: Tue, May 09, 2017
Well our answer would be : "At ANY trade show event in your booth". But not all calls happen on the trade show floor. Most salespeople are eager to...
3 min read
Karin Roberts: Tue, Apr 18, 2017
We’ve all heard of trade shows, and you may even frequent them for your business. But where do trade shows fall in the current world of inbound...
2 min read
Karin Roberts: Thu, Mar 23, 2017
Recently a client of mine was attending a trade show for a selected group who could use his services. It was not an audience that was his “bread and...
10 min read
Karin Roberts: Tue, Aug 30, 2016
Work events are really hit or miss. Let’s be honest: How many times have you found yourself anxiously fidgeting with a paper napkin in the corner of...