4 min read
Karin Roberts: Tue, Jan 26, 2021
How do you measure your marketing efforts in a time of upheaval? It’s a pretty stark question, and one I’ve been asking myself a lot lately. As the...
3 min read
Karin Roberts: Thu, Jan 14, 2021
In late September, a directive from the Nevada governor allowed the state—including meetings mecca Las Vegas—to host up to 1,000 people at an event....
2 min read
Karin Roberts: Tue, Dec 22, 2020
As 2020 draws to close, COVID-19-weary event planners are looking towards a fresh start, a reboot for 2021. Whether planning for a conference,...
2 min read
Karin Roberts: Thu, Nov 05, 2020
Imagine if 77% of brands vanished tomorrow. That’s almost 8 brands out of every 10—gone. Would that significantly impact your life? In a Meaningful...
3 min read
Karin Roberts: Tue, Sep 22, 2020
To showcase measures being taken to support the safe return of in-person meetings and events, the Meetings Mean Business Coalition (MMBC) is...
3 min read
Karin Roberts: Tue, Aug 11, 2020
Members of Generation Z — loosely defined as people born between the years of 1995 and 2010 — are true digital natives, according to McKinsey &...
3 min read
Karin Roberts: Tue, Mar 24, 2020
Networking is no longer a supplementary activity at b-to-b events—it’s an attendee’s primary objective. Traditionally built into coffee breaks and...
2 min read
Karin Roberts: Thu, Jan 30, 2020
From the time we’re children, stories influence us – be it fairy tales, comic books, or literature classics, we all have memories of powerful...
2 min read
Karin Roberts: Thu, Jan 02, 2020
If you have had success with digital marketing and other promotional tactics, it is quite easy to write off trade shows. They can be expensive and...
9 min read
Karin Roberts: Thu, Nov 07, 2019
It's no secret that networking can be time-consuming and difficult. Organizing meetings, making phone calls, sending emails, and attending...