Trade Show Blog

Practical guidance for planning exhibits, choosing booth sizes, managing
logistics, improving graphics, and getting more from every show on your calendar.

face-to-face marketing (2)

3 min read

Business Travel Rebounds as Execs Choose (Real) Face Time Over Zoom

Since January, Jen Coleman has kicked her videoconferencing habit, flying from her home in London, first to Miami and later to Melbourne, to see...

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2 min read

You Can’t Impede Human Connection

I recently attended a convention where the attendees, normally a tightknit group that gathers twice a year, were reunited after 24 long months. I...

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1 min read

7 Tips for Staying Safe AND Sustainable As We Resume In-Person Events

In-person events are starting to come back, it’s time to start thinking about meeting safely and sustainably. Interestingly, as the world reopens,...

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5 min read

Industry Leaders Make Compelling Case for Full return of Business Travel and Events

In what was perhaps the strongest argument to date calling for the full return of in-person professional gatherings, leaders from the business and...

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3 min read

Why And How To Find Good Agency Partners For Branding, Trade Shows And Sales Support

A successful year in 2020 seemed like a dream as spring came upon us. Collectively, we took stock of our finances, projects and prospects....

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3 min read

7 Marketing Ideas to Get More Traffic in Your Booth When at a Trade Show

In this digital era, the idea of attending a trade show might seem old school, but it’s inarguably an incredible investment. Trade shows have the...

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trade show events

4 min read

Covid-19 Couldn’t Kill Trade Shows And Events: What's Next For Marketers?

Marketing events: you can love them or hate them. In my humble opinion, they have been a necessary evil in the marketing mix. Don’t get me wrong:...

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7 min read

Why Conference Centers Are Primed for the Return of In-Person Meetings

With vaccinations in arms throughout the world, businesses and organizations are starting the process of at least contemplating a ramp-up back to...

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6 min read

Exhibitor Advocacy Group Releases White Paper on Future Success of Tradeshows

The Exhibitor Advocacy Group is an ad hoc group whose members come from the corporate exhibitor community, exhibitor-appointed contractors, unions,...

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3 min read

When Do We Really Need Face-to-Face Interactions?

The Covid-19 crisis has accelerated the adoption of new virtual ways of developing leaders and managing teams. But what will happen as we emerge from...

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