Trade Show Display Marketing Tips and Advice

10 in 10: Technologies That Changed Trade Shows Over the Last Decade

Posted on Tue, Sep 10, 2019

Last month, Core-apps celebrated its 10th anniversary as a company. While a decade of success is a proud accomplishment for any company, it might as well be 100 years in the world of technology, which changes on a nearly weekly basis these days.

In honor of this significant milestone for Core-apps, we talked with Wayne Crawford, Core-apps’ veteran vice president of sales, to get his thoughts on the top 10 technologies that have changed trade shows over the last 10 years.

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Topics: trade show trends, trends in trade show marketing, drawing prospects into a booth, 2019 trade show plans, 2019 trade show planning, marketing effectively at trade shows, trade show display design tips, effective trade show marketing

Can We Keep Guns Out of Meetings?

Posted on Thu, Aug 08, 2019

Scene: The Los Angeles Convention Center in downtown L.A., where a conference on international law is underway. Judges from all over the world are among the attendees. A woman approaches the registration desk to buy a pass for the day's program. No alarm bells go off: Her demeanor is professional; she is well-dressed and carrying a briefcase. On-site registrations are not unusual for this event.  But soon her behavior becomes suspect: She is asking a lot of questions and seems overly interested in the identities of the other attendees, especially those in the judiciary. The registration staff calls security, and the would-be delegate starts to get unnerved.    Then it unravels: Security finds a loaded gun in her briefcase. Her intent was to kill one of the judges inside, according to a meetings industry consultant who was present. Police arrive and the would-be assailant is quickly arrested.

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Topics: trade show plan, Trade Show Planning, 2019 trade show planning, trade show effectiveness, trade show safety

How to Run a SWOT Analysis for Your Business

Posted on Tue, Aug 21, 2018

You know a SWOT analysis is important, but, how do you conduct one? There are four steps you’ll want to take when evaluating your business as a whole, or your product in particular. Before you start, you’ll need to figure out what you’re evaluating with your SWOT analysis. Creating a social media program, launching a new product, or considering a brand re-design are all good reasons to conduct a SWOT analysis.

To visualize your SWOT analysis, it's helpful to make a table. Here, I’ve created a sample using a simple Google Doc table -- feel free to use the model yourself, or create your own as it suits your needs.

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Topics: 20x20 custom trade show display, customer island exhibits, 2019 trade show planning, marketing effectively at trade shows, exhibit design search, chicago trade show events, selling at medical events

35 Motivational Quotes to Start Your Day

Posted on Tue, Jul 03, 2018

You can do it!"  When's the last time someone said that to you? In the daily grind of sales, you might not always receive words of motivation from your managers, because they get pushed to the wayside as calls and meetings pile up.  So think of this list as your personal cheerleader. It's ready to help start your day right and make it one you're proud of.

 Today you'll succeed in connecting with that hard-to-reach prospect. Today you'll close that complex deal. Today you'll go from being a good manager to a great one. Today is the day. So grab your coffee and check out these quotes!

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Topics: 2019 trade show planning, trade show exhibit design tips, designing an effective booth, trade show display search

The Customer Is Always Right (Until They're Wrong)

Posted on Thu, May 24, 2018

Oh, baby. You’re in a sales demo, the company CEO just cycled in (17 minutes late), apologizes for being “slammed,” and immediately jumps into aggressive questioning. This is the biggest deal in your pipeline, you’ve been forecasting it for nine months, and, suddenly, it’s being threatened.  Maybe this CEO asks why your widget factory doesn’t have an API, or why you don’t offer to send someone to install your SaaS on their internal server (think about it). These are extreme examples, but most salespeople have faced something similar when trying to hit quota.

So, how do you respond when a customer makes a point, raises a concern, or critiques your product/service in a way that’s fundamentally inaccurate? I’ve got a few ideas.

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Topics: trade show selling tips, tips on how to sell at trade shows, trade show attendees, 2019 trade show planning, marketing effectively at trade shows, motivating at trade show events

8 Ways You Can Generate Your Own Leads if You Don’t Have Marketing Support

Posted on Tue, May 01, 2018

Over the last 10 years, inbound marketing has proven to be a great way to generate leads and acquire customers and help you hit your quota. Inbound marketing is a holistic, data-driven approach that leverages content on your website to attract buyers researching your products and services online and then convert them to leads so that you can close more deals. It mirrors the way people buy in today’s digital environment and works in both B2B and B2C situations.

But what if you don’t have a marketing department or your marketing team doesn’t practice inbound? What if you have to generate your own leads? Many sales professionals don’t have the marketing support to rely on a steady flow of inbound leads, but still have to hit their quotas. Luckily, the inbound sales methodology provides many ways to fill that need. Here are a few ways you can start generating inbound leads on your own.

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Topics: trade show booth selling, attracting an audience, 2019 trade show planning, marketing effectively at trade shows, effective trade show marketing

15 Dumb Sales Questions Smart Reps Ask

Posted on Thu, Apr 19, 2018

Let’s be real: Most salespeople are annoying. They view their prospects as numbers in their sales funnel, not as people. They believe earning your business is a chess match and a signed contract means they “won the game.”  However, the average prospect doesn't know how to purchase anything that falls outside their area of expertise. Think about it. Do you really know how to buy a TV? Do you know what precise technical questions to ask? You’d probably like some help, right?

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Topics: trade show selling tips, tips on how to sell at trade shows, trade show booth selling, 2019 trade show planning, marketing effectively at trade shows, trade show display search

Ways to Use Video to Market Trade Shows

Posted on Tue, Feb 27, 2018

There’s no question – video marketing is here to stay.  So if you’re not using video to educate and inspire attendees and/or exhibitors, you’re missing out on a powerful tool.

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Topics: selling at trade shows, drawing prospects into a booth, 2019 trade show planning, marketing effectively at trade shows, effective trade show marketing, trade show motivation, motivating at trade show events

75 Mind-Blowing Sales Statistics That Will Help You Sell Smarter

Posted on Thu, Feb 15, 2018

Every time I think I've gotten a grip on the weird, wonderful world of sales, I learn something new that forces me to change my perspective and question my beliefs. Like just 17% of salespeople think they're pushy -- compared to 50% of prospects.  And along similar lines, only 3% of buyers trust reps. The only professions with less credibility include car sales, politics, and lobbying.  Ouch.  Luckily, not all sales-related data will bum you out. This list of 75 sales statistics has invaluable nuggets of wisdom on everything from which words to avoid in your email subject line to the optimal number of questions to ask during a discovery call.  This could be quite helpful while you are selling in your trade show booth for your next event.

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Topics: tips on how to sell at trade shows, selling in your exhibit space, 2019 trade show plans, 2019 trade show planning, marketing effectively at trade shows

Top 15 Customer Loyalty Program Ideas From The Pros

Posted on Thu, Feb 08, 2018

With so many options available in physical stores and online, keeping customers loyal to your brand is no easy task. For small businesses in particular, it may seem difficult to keep customers coming back without spending a fortune on marketing. Here are the 15 best customer loyalty program ideas to keep customers happy and business booming:

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Topics: exhibit marketing,, tips on how to sell at trade shows, 2019 trade show planning, marketing effectively at trade shows, effective trade show marketing

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