6 min read
Karin Roberts: Thu, Sep 03, 2026
As autumn approaches, forward-thinking exhibitors are already turning their attention to next year's show calendar. It might feel premature to think...
4 min read
Karin Roberts: Thu, Jul 16, 2026
Attendees are more selective with their time. Marketing budgets are under greater scrutiny. Decision-makers expect measurable results rather than...
3 min read
Karin Roberts: Thu, Apr 02, 2026
Choosing the right event is one of the most important strategic decisions your marketing team will make all year. The trade shows you select...
3 min read
Karin Roberts: Tue, Nov 18, 2025
Before committing to an exhibit space contract, take time to clarify several essential points that impact your success. Start by defining your...
3 min read
Karin Roberts: Thu, May 01, 2025
Why does strategic planning seem to be last on the to-do list for trade shows? It’s a perplexing oversight, especially considering the significant...
3 min read
Karin Roberts: Thu, May 16, 2024
Artificial Intelligence (AI) technology is transforming every industry, allowing enterprises to enhance performance, improve productivity and gain...
7 min read
Karin Roberts: Thu, Apr 04, 2024
Trade shows can be an exceptional platform for exhibitors to not only reconnect with existing clients but also to attract new business from potential...
5 min read
Karin Roberts: Thu, Sep 28, 2023
Fifty-seven percent of people say they’re addicted to their phones, reveals a recent study of 1,000 people from Reviews.org. That’s a growing problem...
2 min read
Karin Roberts: Thu, Sep 21, 2023
Before Covid-19, event planning companies often were given six to 12 months' notice before a client’s event date — sometimes three months for...
8 min read
Karin Roberts: Thu, Aug 17, 2023
Does anything feel better than attending an awesome event? Virtual events let attendees tune in from their living rooms, hybrid events give them...