4 min read
Karin Roberts: Tue, Mar 23, 2021
Wouldn’t it be amazing if every lead entered your pipeline convinced your product is for them, ready to sign on the dotted line? Well, maybe that...
2 min read
Karin Roberts: Thu, Jan 21, 2021
Among the enduring effects of coronavirus, even after it subsides, will be greater emphasis on not only health, but also security. Of the many things...
4 min read
Karin Roberts: Thu, Nov 12, 2020
The value of expos and tradeshows is still strong. In fact, 99% of exhibitors find unique value delivered by trade shows which are not provided by...
4 min read
Karin Roberts: Thu, Sep 03, 2020
Atlanta’s once mighty convention and trade show industry has been shredded by the pandemic. But it’s getting a glimmer of what once was. And a hint...
7 min read
Karin Roberts: Tue, Apr 21, 2020
A target audience is a group of consumers characterized by behavior and specific demographics, such as female extreme athletes between the ages of 18...
8 min read
Karin Roberts: Tue, Apr 07, 2020
Over the last 10 years, inbound marketing has proven to be a great way to generate leads and acquire customers and help you hit your quota. Inbound...
3 min read
Karin Roberts: Thu, Mar 26, 2020
COVID-19 has led many companies to recommend that employees work from home. For many, remote work is a new reality and one that takes some getting...
8 min read
Karin Roberts: Thu, Feb 06, 2020
If things are so good, why are we still so worried? Business, in general, made it through 2019 in better shape than prognosticators had predicted....
2 min read
Karin Roberts: Tue, Jan 21, 2020
Have you ever dared to produce an event only to find out that no one cared? Pity, all the effort you put into planning wasn’t appreciated, or worse,...
3 min read
Karin Roberts: Thu, Oct 24, 2019
With a busy events schedule, it’s easy for marketing teams to become fully focused on the planning and logistics of exhibiting, and lose sight of the...