6 min read
Meetings Industry Forecast 2023
Karin Roberts: Wed, Dec 28, 2022
"Next year should be about growth, not about recovery,” notes Kristi White, chief product officer at Knowland, a provider of meetings-market...
tradeshow strategy (5)
6 min read
7 Trends to Talk About in Events
Karin Roberts: Thu, Dec 22, 2022
Meeting industry professionals must stay on top of industry changes and develop new strategies to emerge as winners in an ever-evolving meetings and...
4 min read
Event branding grows your audience year after year. Here’s why.
Karin Roberts: Thu, Dec 01, 2022
Brands are an unavoidable constant in our daily lives. From our coffee in the morning to our favorite TV show at night – branding is never quite out...
3 min read
How Exhibitors can Maximize Trade Show Effectiveness and Address Risk Management
Karin Roberts: Tue, Nov 22, 2022
As consumers are venturing out to peruse goods and services in person again, many exhibiting companies are wondering about the future of trade shows....
4 min read
Data Marketing for Events: Creating a Holistic Strategy
Karin Roberts: Tue, Nov 15, 2022
In order to measure if your event planning efforts are driving the desired results, including high engagement levels, meeting registration goals, and...
19 min read
Event planning terms glossary: 150+ event terms to know
Karin Roberts: Tue, Oct 18, 2022
Event planning terms are nothing new. But throw in event tech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and...
3 min read
Tips For Trade Show Success
Karin Roberts: Tue, Oct 11, 2022
There is no doubt that trade shows are a valuable marketing tool for businesses. They provide the opportunity to get in front of many potential...
4 min read
Why Event-led Growth Is the Key to Long-term Success
Karin Roberts: Thu, Sep 08, 2022
Attendees today are hungry for captivating events and are open to experiencing them in new ways. They are ready for marketers to elevate the...
2 min read
5 Strategies for Event Planners to Meet Growing Attendee Expectations
Karin Roberts: Thu, Sep 01, 2022
Two years, there’s been a significant shift in the way consumers approach life. They’re more invested in physical and mental health, more focused on...
5 min read
10 ways to improve your conference with event technology 2022
Karin Roberts: Thu, Aug 25, 2022
2022 has been a rollercoaster so far. With the events industry working to regain its footing after two years of being almost fully virtual, a lot of...