3 min read
Karin Roberts: Tue, Jul 19, 2022
Our words matter. We often use them at our events or in our teams to communicate ideas, convey passion, express creativity, articulate intelligence,...
5 min read
Karin Roberts: Thu, May 26, 2022
You probably hear it all the time: The event industry is all about relationships. Making the right connections can lead to more work for you and your...
7 min read
Karin Roberts: Thu, Nov 04, 2021
Once you engage leads, it is important to nurture them along the buying journey. Here are the best ways to nurture leads. Inbound marketing is a key...
4 min read
Karin Roberts: Thu, Oct 21, 2021
Why does strategic planning seem to be last on the to-do list for trade shows? Of course, planning for all the details involved in an exhibit is a...
2 min read
Karin Roberts: Tue, Oct 19, 2021
I recently attended a convention where the attendees, normally a tightknit group that gathers twice a year, were reunited after 24 long months. I...
1 min read
Karin Roberts: Tue, Sep 07, 2021
Do you want to leave your event audience stunned just like the last marketing campaign of a brand you fell in love with? Convincing potential...
2 min read
Karin Roberts: Tue, Aug 03, 2021
With trade shows, events and conferences returning in-person after a pandemic hiatus, it is imperative that attendees and exhibitors be ready and...
2 min read
Karin Roberts: Thu, Jul 22, 2021
Nobody can predict the future, but I keep getting asked what the world of events is going to look like after COVID. After speaking with hundreds of...
4 min read
Karin Roberts: Tue, Jul 13, 2021
Maybe it’s because Soundings Founder Tracy Judge makes it her mission to match companies with relevant freelance event professionals that she could...
3 min read
Karin Roberts: Tue, May 25, 2021
Today, technology is a crucial element of trade shows. You need technology from the start of the show registration to managing leads after the end of...