3 min read
Karin Roberts: Tue, Mar 26, 2024
Showing appreciation by sending a thank-you email following a successful trade show event is a thoughtful gesture towards attendees, sponsors,...
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2 min read
Karin Roberts: Thu, Feb 29, 2024
When it comes to trade shows, it's crucial to understand what they offer before selecting the right one for your business. One of the biggest...
4 min read
Karin Roberts: Tue, Feb 27, 2024
Reaching Business Objectives through Strategic Marketing. The link between business objectives and marketing strategy may seem obvious, but the two...
4 min read
Karin Roberts: Tue, Feb 20, 2024
It’s no secret that trade shows are one of the largest business development channels for organizations. They are a great place to showcase new...
4 min read
Karin Roberts: Tue, Feb 13, 2024
Planning for a trade show can feel overwhelming, but with a well-crafted event marketing strategy, you can set yourself up for success. By outlining...
5 min read
Karin Roberts: Thu, Feb 01, 2024
Simply put, sales and marketing alignment matters because, while it might seem like they are two separate organizations focusing on separate goals,...
3 min read
Karin Roberts: Thu, Jan 18, 2024
In the dynamic world of trade shows, where innovation and engagement collide, 2024 promises to be a year of transformative trends that will reshape...
5 min read
Karin Roberts: Tue, Dec 12, 2023
Trade shows have the potential to generate an impressive number of leads for the brands that approach them in the right way. Unfortunately, many B2B...
2 min read
Karin Roberts: Tue, Sep 26, 2023
Business is faring well. The U.S. business-to-business (B2B) exhibition industry continues to rebound, according to the Center for Exhibition...
8 min read
Karin Roberts: Thu, Aug 17, 2023
Does anything feel better than attending an awesome event? Virtual events let attendees tune in from their living rooms, hybrid events give them...