4 min read
Karin Roberts: Thu, Aug 13, 2026
Every few years something comes along that the trade show industry decides is going to change everything. We've been through it with QR codes, with...
3 min read
Karin Roberts: Thu, Jan 22, 2026
Trade show season is far more than a blur of booths, badges and branded giveaways. It’s the stage where brands either command attention or blend into...
2 min read
Karin Roberts: Thu, Dec 04, 2025
Trade shows are built around networking — but too often, those connections stay on the surface. For exhibitors who invest time, money, and creativity...
2 min read
Karin Roberts: Thu, Nov 13, 2025
Every exhibitor knows the challenge — you’ve invested in your trade show booth, prepared your products, and trained your staff, yet the real question...
2 min read
Karin Roberts: Thu, Nov 06, 2025
The first question many companies ask about a trade show is, “What’s the attendance like?” It’s a fair question, but it’s often the wrong one. At The...
5 min read
Karin Roberts: Tue, Jul 22, 2025
Tradeshows are known for keeping people distracted. All those attendees are walking around, the line of exhibits with their different shapes and...
3 min read
Karin Roberts: Thu, Jun 05, 2025
Discover the latest and most significant data insights from the recent industry reports, which are essential for gaining a comprehensive...
4 min read
Karin Roberts: Thu, May 15, 2025
Influencer marketing is growing in popularity and use in the trade show and B2B event industry. As the power of influential voices is amplified...
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2 min read
Karin Roberts: Thu, Apr 17, 2025
Every company looks for ways to streamline budgets and enhance returns. In the pursuit of financial efficiency, trade shows, often perceived as a...
2 min read
Karin Roberts: Tue, Apr 01, 2025
Staying on top of industry trends and developments is crucial for professionals looking to maintain a competitive edge, and reading books by seasoned...