3 min read
Karin Roberts: Tue, May 31, 2022
There are many ways to send out event notifications: via email, SMS, private messaging apps, and event platforms. And as we embrace event technology...
3 min read
Karin Roberts: Thu, Apr 21, 2022
Business success is based on consumer knowledge. If a business is unknown to customers, it cannot become successful. Customers will not seek out your...
4 min read
Karin Roberts: Tue, Mar 15, 2022
An event organizer’s priority is everyone’s health and safety. The Delta and Omicron variants certainly raised concerns as they seemed to pop up...
3 min read
Karin Roberts: Thu, Jan 20, 2022
Planning for a trade show doesn’t start a month in advance. It doesn’t start two months in advance. In fact, it can take anywhere from six to twelve...
5 min read
Karin Roberts: Thu, Jan 06, 2022
Whether you specialize in inside sales or are a field sales pro, you have likely picked up a lead or two at an event or trade show at some point in...
2 min read
Karin Roberts: Thu, Jul 22, 2021
Nobody can predict the future, but I keep getting asked what the world of events is going to look like after COVID. After speaking with hundreds of...
3 min read
Karin Roberts: Tue, Jun 29, 2021
A successful year in 2020 seemed like a dream as spring came upon us. Collectively, we took stock of our finances, projects and prospects....
6 min read
Karin Roberts: Thu, May 20, 2021
Trade secret: While uncertainty is the only certainty going forward, a few simple shifts in strategy and thinking are all it takes to safeguard...
4 min read
Karin Roberts: Tue, Mar 23, 2021
Wouldn’t it be amazing if every lead entered your pipeline convinced your product is for them, ready to sign on the dotted line? Well, maybe that...
23 min read
Karin Roberts: Tue, Mar 02, 2021
When will large events be allowed to take place? Here are the latest updates from each state, including relaxed restrictions in Nevada, Iowa,...