4 min read
Karin Roberts: Tue, Jan 26, 2021
How do you measure your marketing efforts in a time of upheaval? It’s a pretty stark question, and one I’ve been asking myself a lot lately. As the...
3 min read
Karin Roberts: Tue, Dec 15, 2020
We are in unchartered territory with a global pandemic disrupting lives and livelihoods. But, with successful trials paving the way for mass...
2 min read
Karin Roberts: Thu, Nov 05, 2020
Imagine if 77% of brands vanished tomorrow. That’s almost 8 brands out of every 10—gone. Would that significantly impact your life? In a Meaningful...
2 min read
Karin Roberts: Thu, Oct 29, 2020
COVID-19 has had a tremendous impact on every industry. While some businesses have experienced unprecedented growth— the toilet paper industry, for...
4 min read
Karin Roberts: Thu, Sep 03, 2020
Atlanta’s once mighty convention and trade show industry has been shredded by the pandemic. But it’s getting a glimmer of what once was. And a hint...
9 min read
Karin Roberts: Thu, Aug 20, 2020
Marketing on social media has become an integral part of running a business, but knowing what to post can be difficult for some. Since social media...
3 min read
Karin Roberts: Tue, Aug 11, 2020
Members of Generation Z — loosely defined as people born between the years of 1995 and 2010 — are true digital natives, according to McKinsey &...
3 min read
Karin Roberts: Thu, May 14, 2020
Great event design gets its inspiration from a multitude of sources. Maybe that inspiration comes from the world of high-end hotel designers, or it...
9 min read
Karin Roberts: Thu, Nov 07, 2019
It's no secret that networking can be time-consuming and difficult. Organizing meetings, making phone calls, sending emails, and attending...
3 min read
Karin Roberts: Thu, Jun 20, 2019
As most of you know, the safeguarding of personal data or as the GDPR calls it, personally identifiable information (PII), is a hot topic in the...