6 min read
Karin Roberts: Thu, Sep 24, 2015
Planning for a trade show doesn’t start a month in advance. It doesn’t start two months in advance, either. In fact, it can take anywhere from six...
3 min read
Karin Roberts: Tue, Sep 01, 2015
Recently we sent out an email blast through a trade publication to market our exhibit services. The numbers were there: 50,000 of our target market...
3 min read
Karin Roberts: Thu, Jul 30, 2015
A millennium is a period of one thousand years. It is similar to the terms biennium , a period of two years, and century , a period of one hundred...
1 min read
Karin Roberts: Tue, Jun 02, 2015
One big mistake many exhibitors make is neglecting to do anything to promote their presence at a trade show. They somehow think people will just...
1 min read
Karin Roberts: Wed, May 27, 2015
Who says trade show exhibits have to be all stuffy and corporate-like? Chances are unless you’re focused on a life-or-death topic, you can find room...
2 min read
Karin Roberts: Tue, Apr 28, 2015
How is your trade show marketing efforts been going so far this year? According to the results of the 2015 Economic Outlook Survey by Exhibitor...
1 min read
Karin Roberts: Thu, Nov 06, 2014
According to the annual B2B Demand Generation Benchmark report from Software Advice, to understand which channels, offers, content types and...
3 min read
Karin Roberts: Thu, Jul 31, 2014
A graphic designer recently told me that her clients are often reluctant to hire a freelance content writer for their website. ”Most of the time, my...
1 min read
Karin Roberts: Tue, May 27, 2014
The trade show business is a 96 billion dollar industry - everything from convention centers to the trade show booth and space. Someone must be doing...
2 min read
Karin Roberts: Thu, May 01, 2014
If you were to write a Passion Statement for yourself or your organization, what would it say? What are you passionate about? What drives you to jump...