8 min read
What is event marketing?
Karin Roberts: Thu, May 23, 2019
Event marketing is planning, organizing, and executing an event for the purpose of promoting a brand, product, or service. Events can take place...
tradeshow marketing (4)
1 min read
Give your next event the Game of Thrones effect
Karin Roberts: Tue, May 14, 2019
If you love Game of Thrones, you’ve got plenty of company these days. And even if you’re not a fan, you can’t escape the buzz. People talk about it...
4 min read
How to Get People to Actually Listen to You
Karin Roberts: Tue, Dec 19, 2017
By now, you may have heard of a musical called Hamilton. In you haven’t, here’s a rundown: Since its Broadway debut in August 2015, people can't get...
5 min read
18 Sales Qualification Questions to Identify Prospects Worth Pursuing
Karin Roberts: Thu, Oct 05, 2017
Not every lead is a good fit for a product or service -- no matter how strongly a salesperson believes they are (or wants them to be). Buyers don't...
3 min read
Why is Change so Painful?
Karin Roberts: Thu, Aug 31, 2017
It seems last month’s post on Reinventing the Trade Show Floor touched a few nerves. First, there were a handful of unsubscribes from my monthly...
2 min read
Taking Digital Content to the Trade Show
Karin Roberts: Thu, Mar 23, 2017
Recently a client of mine was attending a trade show for a selected group who could use his services. It was not an audience that was his “bread and...
3 min read
Ways to Keep Your Trade Show Leads from Slipping Away
Karin Roberts: Tue, Mar 07, 2017
There’s a long-standing statistic shared in the trade show world that 80 percent of leads are never followed up. While some may doubt the accuracy of...
3 min read
How To Drive Targeted Traffic To Your Trade show Booth
Karin Roberts: Thu, Apr 07, 2016
Trade show attendance represents a considerable investment for businesses both big and small. Regardless of a company’s market share, any booth...
3 min read
Exhibition Marketing ideas for Beginners
Karin Roberts: Tue, Nov 24, 2015
Trade shows and exhibit booths are the perfect vehicle in so many ways when it comes to promoting your company and snagging more customers. With your...
2 min read
The Next Frontier in Digital Marketing for Trade Shows
Karin Roberts: Tue, Oct 13, 2015
Conventional marketing wisdom tells us “go where your audience is.” Recently, Facebook announced 1 billion users logged on in a single day, and...