3 min read
Karin Roberts: Thu, Jun 20, 2019
As most of you know, the safeguarding of personal data or as the GDPR calls it, personally identifiable information (PII), is a hot topic in the...
5 min read
Karin Roberts: Wed, Apr 17, 2019
You've got an important task to do, project to handle, essential strategy that you and your team need to create, but the ideas just aren't flowing....
1 min read
Karin Roberts: Tue, Dec 11, 2018
Need a unique idea for your exhibit space at your next trade show event? Step inside the fun this winter with Giant Snowglobe! This major attraction...
6 min read
Karin Roberts: Thu, Jan 04, 2018
So you've done the preliminary research on a prospect and it looks like you could really help their company. Next step? Get them on the phone.
4 min read
Karin Roberts: Tue, Dec 19, 2017
By now, you may have heard of a musical called Hamilton. In you haven’t, here’s a rundown: Since its Broadway debut in August 2015, people can't get...
3 min read
Karin Roberts: Tue, Dec 05, 2017
Cold calling used to be one of the best -- and only -- prospecting strategies salespeople could use. But in the past 40 years, a variety of more...
2 min read
Karin Roberts: Tue, Nov 28, 2017
When I was a beginning exhibitor, I’ll never forget how I learned the importance of attendee promotions at one particular show. It was a local event...
6 min read
Karin Roberts: Tue, Nov 14, 2017
Your product is a great fit for the prospect. It’s in the right price range for their budget. And you can even get them a discount based on the size...
2 min read
Karin Roberts: Thu, Nov 02, 2017
The Tradeshow Network is a full-service global trade show display marketing partner. Its award-winning team of seasoned professionals has...
4 min read
Karin Roberts: Tue, Oct 31, 2017
As a marketer, one of the most satisfying feelings is when you can rely on your existing customers to help grow awareness of your company. It's a...