Trade Show Blog

Practical guidance for planning exhibits, choosing booth sizes, managing
logistics, improving graphics, and getting more from every show on your calendar.

Trade Show Marketing Tips (5)

custom-booths from the tradeshow network

3 min read

How to Create a Great Sales Pitch in 3 Steps

“Consultative selling” comes up again and again. But what does it really mean? And how can you make your sales pitch -- which is traditionally...

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3 min read

Reinventing the Trade Show Floor: What's Next?

It’s a fact of this rapidly-advancing era we live in: Consistently reinvent, or get run over. We see it happening all the time with major, often...

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2 min read

Offer Value, Not Gimmicks

It’s a sad fact of our modern culture that many things with little to no value receive a high percentage of attention, particularly in the popular...

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5 min read

18 Sales Qualification Questions to Identify Prospects Worth Pursuing

Not every lead is a good fit for a product or service -- no matter how strongly a salesperson believes they are (or wants them to be). Buyers don't...

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3 min read

Lost a Deal? 3 Phrases That Increase Your Chances of Closing it in the Future

We all know what to say when we win deals, right? But professional salespeople also need to know what to say when a deal goes bust. As salespeople,...

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3 min read

A Classic Way to Create a Sense of Urgency in Your Prospect

Whether or not you participated, we all know that Black Friday creates a painful sense of urgency in consumers that those of us in the non-retail...

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2 min read

4 Questions to Ask When a Buyer Requests Your "Best" Price

I get a really bad feeling in my stomach when a buyer I've just started talking with sends me an email that says, "Give me your best price" Here we...

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10x30 trade show booth

2 min read

How to Effectively Answer, "Why Should I Do Business With You?

No matter what industry you’re in, you’ve likely received some form of, “Why should I do business with you?” When most salespeople hear this...

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3 min read

Why is Change so Painful?

It seems last month’s post on Reinventing the Trade Show Floor touched a few nerves. First, there were a handful of unsubscribes from my monthly...

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20x20 booth from The Tradeshow Network

4 min read

4 Tricks That Will Magically Get Prospects Interested in You

It's easy to sell to prospects who are already interested in your product. They've done some preliminary research and decided you're a potential...

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