Get Ready for Automate 2026: Chicago’s Premier Automation Showcase & How Your Booth Can Stand Out
By Karin Roberts - August 08, 2017
You've probably heard of solution selling -- maybe it's your strategy of choice when you are in your booth at a trade show event. Solution selling is a sales methodology that became popular in the 1980s. The formula is pretty simple: The salesperson diagnoses her prospect’s needs, then recommends...
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