The American Small Business Story- Home Office to a National Trade Show Company
By Karin Roberts - August 08, 2017
You've probably heard of solution selling -- maybe it's your strategy of choice when you are in your booth at a trade show event. Solution selling is a sales methodology that became popular in the 1980s. The formula is pretty simple: The salesperson diagnoses her prospect’s needs, then recommends...
Read MoreTrade shows are a big investment. Get practical ideas to help you plan better, design smarter exhibits, attract more visitors, and get more from your trade show program.