3 min read
Karin Roberts: Thu, Jun 20, 2019
As most of you know, the safeguarding of personal data or as the GDPR calls it, personally identifiable information (PII), is a hot topic in the...
8 min read
Karin Roberts: Thu, May 23, 2019
Event marketing is planning, organizing, and executing an event for the purpose of promoting a brand, product, or service. Events can take place...
1 min read
Karin Roberts: Tue, May 14, 2019
If you love Game of Thrones, you’ve got plenty of company these days. And even if you’re not a fan, you can’t escape the buzz. People talk about it...
5 min read
Karin Roberts: Wed, Apr 17, 2019
You've got an important task to do, project to handle, essential strategy that you and your team need to create, but the ideas just aren't flowing....
6 min read
Karin Roberts: Thu, Jan 04, 2018
So you've done the preliminary research on a prospect and it looks like you could really help their company. Next step? Get them on the phone.
1 min read
Karin Roberts: Thu, Dec 21, 2017
Chicago – The Tradeshow Network Marketing Group is launching a new weekly blog series in 2018 with tips and expert advice for trade show managers and...
4 min read
Karin Roberts: Tue, Dec 19, 2017
By now, you may have heard of a musical called Hamilton. In you haven’t, here’s a rundown: Since its Broadway debut in August 2015, people can't get...
3 min read
Karin Roberts: Tue, Dec 05, 2017
Cold calling used to be one of the best -- and only -- prospecting strategies salespeople could use. But in the past 40 years, a variety of more...
6 min read
Karin Roberts: Tue, Nov 14, 2017
Your product is a great fit for the prospect. It’s in the right price range for their budget. And you can even get them a discount based on the size...
4 min read
Karin Roberts: Tue, Oct 31, 2017
As a marketer, one of the most satisfying feelings is when you can rely on your existing customers to help grow awareness of your company. It's a...