2 min read
Karin Roberts: Tue, Dec 22, 2020
As 2020 draws to close, COVID-19-weary event planners are looking towards a fresh start, a reboot for 2021. Whether planning for a conference,...
3 min read
Karin Roberts: Tue, Dec 15, 2020
We are in unchartered territory with a global pandemic disrupting lives and livelihoods. But, with successful trials paving the way for mass...
10 min read
Karin Roberts: Tue, Jun 30, 2020
Social media, email, search engine optimization, print advertising, trade shows, conferences… There are so many marketing channels nowadays that...
5 min read
Karin Roberts: Thu, Jun 11, 2020
From Glossier to Quip, a variety of hip new companies is targeting millennials with...mailers? From postcards to catalogs, “hot, digitally savvy,...
14 min read
Karin Roberts: Thu, Feb 20, 2020
When you're first starting a business, branding is likely the last thing on your mind. After all, it's hard to sit down and flip through fonts when...
2 min read
Karin Roberts: Thu, Jan 02, 2020
If you have had success with digital marketing and other promotional tactics, it is quite easy to write off trade shows. They can be expensive and...
9 min read
Karin Roberts: Thu, Nov 07, 2019
It's no secret that networking can be time-consuming and difficult. Organizing meetings, making phone calls, sending emails, and attending...
7 min read
Karin Roberts: Thu, Aug 29, 2019
One of the most effective ways to promote a new idea, product or service is to hit the conference circuit and explain the idea to a live audience....
8 min read
Karin Roberts: Tue, Jul 30, 2019
If you’ve ever scoped out a Code of Ethics for professional event planners, you already know that there are a lot of issues worth keeping in mind no...
4 min read
Karin Roberts: Tue, Jul 16, 2019
All due respect to Benjamin Franklin, but I believe there are three certainties in this world: death, taxes, and material-handling (aka drayage)...