9 min read
Karin Roberts: Thu, Nov 16, 2023
Without feedback, we would never be able to improve. And even though it's hard, feedback is a great way to measure success. With a post event survey,...
3 min read
Karin Roberts: Thu, Mar 30, 2023
In-person events are a great way to engage with guests, but they also serve as a fantastic source of content that can be repurposed in many ways. To...
4 min read
Karin Roberts: Thu, Mar 09, 2023
You’ve set the date. You’ve booked your booth. You just need to figure out how you’re going to attract attendees. This might look like a daunting...
19 min read
Karin Roberts: Tue, Oct 18, 2022
Event planning terms are nothing new. But throw in event tech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and...
3 min read
Karin Roberts: Thu, Sep 29, 2022
During its annual Predict Conference, currently being held at MGM National Harbor outside Washington, D.C., the Center for Exhibition Industry...
4 min read
Karin Roberts: Thu, Sep 15, 2022
As advisors for caterers and small business owners, we’re often asked how to create the right marketing budget. As marketers, we’re frequently asked...
4 min read
Karin Roberts: Thu, Jun 23, 2022
Industry events are excellent for bringing an engaged audience together. And when you’re well prepared for these events, you can make a big impact on...
11 min read
Karin Roberts: Tue, Jun 21, 2022
Now that more and more people are getting vaccinated, it may be time to think about getting back out there. Whether they are 100% virtual, 100% in...
3 min read
Karin Roberts: Thu, Jan 20, 2022
Planning for a trade show doesn’t start a month in advance. It doesn’t start two months in advance. In fact, it can take anywhere from six to twelve...
4 min read
Karin Roberts: Thu, May 27, 2021
Marketing events: you can love them or hate them. In my humble opinion, they have been a necessary evil in the marketing mix. Don’t get me wrong:...