3 min read
Karin Roberts: Thu, Apr 23, 2026
Trade show marketers are often expected to do it all on their own with little help —strategy, booth design, lead generation, messaging, and...
4 min read
Karin Roberts: Tue, Feb 17, 2026
Trade shows can be powerful growth drivers, but they are also complex, expensive, and time-consuming. From exhibit design and logistics to labor...
6 min read
Karin Roberts: Tue, Oct 14, 2025
Trade shows present invaluable opportunities to make a measurable impact on your business goals—but true success hinges on your ability to stand out,...
5 min read
Karin Roberts: Tue, Jul 22, 2025
Tradeshows are known for keeping people distracted. All those attendees are walking around, the line of exhibits with their different shapes and...
5 min read
Karin Roberts: Tue, Jun 24, 2025
Here are comprehensive and practical insights meticulously crafted to empower you in overcoming a wide array of obstacles that may arise in your...
8 min read
Karin Roberts: Thu, Mar 06, 2025
If you hand around in marketing circles for a long time, you'll generally encounter two kinds of people. The first kind of person is like me. We're...
14 min read
Karin Roberts: Tue, Feb 11, 2025
Organizing a trade show doesn’t begin just a month or two in advance. In reality, it requires anywhere from six months to a full year of preparation...
6 min read
Karin Roberts: Tue, May 21, 2024
Isn't digital marketing simply incredible? From its elegant solutions, intricate insights, to the ability to target an audience with precision, it's...
4 min read
Karin Roberts: Tue, Mar 12, 2024
Artificial intelligence (AI) has the power to become a transformative force in the meetings and events planning industry. As planners navigate a...
4 min read
Karin Roberts: Thu, Feb 08, 2024
Trade shows serve as a powerful platform that brings together businesses from the same industry, attracting hundreds, and sometimes even thousands,...