2 min read
Karin Roberts: Tue, Jan 05, 2016
The outlook for U.S. growth is brightening and trade show marketing programs are growing as well. The good news for all is dramatically reduced oil...
3 min read
Karin Roberts: Tue, Nov 24, 2015
Trade shows and exhibit booths are the perfect vehicle in so many ways when it comes to promoting your company and snagging more customers. With your...
3 min read
Karin Roberts: Thu, Nov 19, 2015
Congratulations! You have just received approval to use a mobile event application at your upcoming company conference. But beyond a budget, you...
3 min read
Karin Roberts: Thu, Oct 22, 2015
Such a cool idea! As a byproduct of the digital age, you no longer have to envision walking a mile in someone else’s shoes to understand them....
2 min read
Karin Roberts: Thu, Oct 01, 2015
The 2016 trade show season is upon us, so if you are planning to attend, sponsor, or exhibit at a trade show and haven’t started planning yet, it’s...
2 min read
Karin Roberts: Tue, Sep 29, 2015
Marketing strategists and freelance content writers are amazing tools for small or medium-sized businesses that need to expand their media exposure,...
2 min read
Karin Roberts: Tue, Aug 25, 2015
1. Tell a Story- From the time we were little kids we learned through the stories we were told. Nothing has changed. Share with your attendees a...
3 min read
Karin Roberts: Thu, Jul 30, 2015
A millennium is a period of one thousand years. It is similar to the terms biennium , a period of two years, and century , a period of one hundred...
1 min read
Karin Roberts: Tue, Jun 02, 2015
One big mistake many exhibitors make is neglecting to do anything to promote their presence at a trade show. They somehow think people will just...
1 min read
Karin Roberts: Wed, May 27, 2015
Who says trade show exhibits have to be all stuffy and corporate-like? Chances are unless you’re focused on a life-or-death topic, you can find room...