3 min read
Karin Roberts: Thu, Jun 20, 2019
As most of you know, the safeguarding of personal data or as the GDPR calls it, personally identifiable information (PII), is a hot topic in the...
1 min read
Karin Roberts: Tue, Jun 11, 2019
It is a wrap for the 2019 NRA show - and it was a good one! The National Restaurant Association Show is the place to explore everything that’s...
1 min read
Karin Roberts: Tue, May 14, 2019
If you love Game of Thrones, you’ve got plenty of company these days. And even if you’re not a fan, you can’t escape the buzz. People talk about it...
3 min read
Karin Roberts: Tue, Jun 21, 2016
Anybody who's ever coordinated a trade show exhibit knows it's a lot like herding cats. In a blizzard. On a frozen lake. There are all those moving...
Karin Roberts: Mon, Apr 11, 2016
As a manager of your trade show marketing program - what makes you optimistic about your booth program for 2016? According to the results of...
3 min read
Karin Roberts: Tue, Mar 29, 2016
Trade shows require a lot of TEAM effort - from the creative design of the booth to the laying down of the carpet and building a buzz around your...
4 min read
Karin Roberts: Tue, Feb 02, 2016
When your company spends the money, time, and effort to display a booth at a trade show, it is vital to make the best of it. Careful planning and...
2 min read
Karin Roberts: Tue, Jan 26, 2016
As a trade show organizer, you know your exhibitors are only as happy as they are successful. Their success is your success, and they're far more...
1 min read
Karin Roberts: Tue, Jan 19, 2016
Exhibiting at trade shows is a big investment of time, effort and money. It needs to pay off in measurable results. What makes trade shows so...
3 min read
Karin Roberts: Tue, Jan 19, 2016
Imagine a world where everywhere you turn, another person is interested in what your company does. Aisles filled with prospective clients with money...