11 min read
Karin Roberts: Tue, Jun 21, 2022
Now that more and more people are getting vaccinated, it may be time to think about getting back out there. Whether they are 100% virtual, 100% in...
2 min read
Karin Roberts: Thu, Jun 03, 2021
During a trade show, the goal of all exhibitors is to grab the attention of the attendees. Just like any other event, the success of a trade show...
3 min read
Karin Roberts: Tue, May 18, 2021
No matter how much area you get for your trade show exhibits & displays, it is always essential to keep your booth design spacious and inviting. Yes,...
3 min read
Karin Roberts: Thu, Aug 15, 2019
Great event design gets its inspiration from a multitude of sources. Maybe that inspiration comes from the world of high-end hotel designers, or it...
3 min read
Karin Roberts: Thu, Jun 06, 2019
Four states legalized recreational use of marijuana in November—California, Massachusetts, Maine, and Nevada—bringing the total number to eight plus...
2 min read
Karin Roberts: Tue, May 21, 2019
An effective trade booth design is one that represents a design that is able to deliver incorporated communication during the trade event. Exhibiting...
3 min read
Karin Roberts: Tue, Dec 18, 2018
Trade shows have many excellent benefits for businesses, from raising brand awareness and building brand loyalty to attracting new leads and...
1 min read
Karin Roberts: Thu, Nov 08, 2018
Whether you’re a new event or an event with a 50-year (or longer!) legacy, you must break out of the standard education session/networking...
1 min read
Karin Roberts: Fri, Aug 10, 2018
As the weather warms and flowers begin to bloom, there’s often an urge to do spring cleaning around the house: garage, closets, front yard, you name...
3 min read
Karin Roberts: Tue, Jul 03, 2018
You can do it!" When's the last time someone said that to you? In the daily grind of sales, you might not always receive words of motivation from...