2 min read
Karin Roberts: Tue, Dec 16, 2025
In 2026, what will make attendees stop at your booth? It is not simply size, lighting, or flashy graphics. It is the creation of a purposeful,...
4 min read
Karin Roberts: Tue, May 13, 2025
The International Association of Exhibitions and Events ( IAEE )—the largest association for the industry, representing more than 12,000...
2 min read
Karin Roberts: Tue, Nov 19, 2024
The key to a successful trade show exhibit is drawing people in, creating a memorable brand experience, and ultimately making the sale. The...
3 min read
Karin Roberts: Thu, Oct 31, 2024
You are in search of a new trade show display. After visiting several booth builders’ showrooms and seeing numerous intriguing ideas, you now face...
3 min read
Karin Roberts: Thu, Aug 15, 2024
Discover the key to crafting a trade show booth that not only captures attention but also drives conversions with a strategic blend of design tips...
2 min read
Karin Roberts: Thu, Jan 04, 2024
In the competitive world of trade shows, where countless companies vie for attention, the design of your booth plays a crucial role in attracting...
2 min read
Karin Roberts: Thu, Nov 09, 2023
As trade show properties make moves to prioritize community and connection and create more opportunities for exhibitors—Outdoor Retailer’s...
4 min read
Karin Roberts: Thu, Oct 19, 2023
A trade show display is a big investment, and most businesses don’t want to just throw that money away. But sometimes the law of diminishing returns...
1 min read
Karin Roberts: Thu, Jan 26, 2023
Exhibiting at a trade show can be a valuable way for a company to promote its products or services, build brand awareness, and connect with potential...
4 min read
Karin Roberts: Tue, Jul 26, 2022
Marketing is a term that is often confused with advertising, promotions, publicity, branding, and selling. In fact, marketing can be all of those...