5 min read
A Future Vision for Trade Shows
Karin Roberts: Thu, Mar 02, 2023
The Covid pandemic has had a profound impact on the meetings industry. Trade shows have largely returned to the same formats as before 2020, despite...
trade show effectiveness
4 min read
The unintended consequences of the empty exhibitor booth
Karin Roberts: Tue, Mar 15, 2022
An event organizer’s priority is everyone’s health and safety. The Delta and Omicron variants certainly raised concerns as they seemed to pop up...
23 min read
Gathering Restrictions Start to Loosen Around the U.S.
Karin Roberts: Tue, Mar 02, 2021
When will large events be allowed to take place? Here are the latest updates from each state, including relaxed restrictions in Nevada, Iowa,...
3 min read
5 INDUSTRY TRENDS TO WATCH IN 2021
Karin Roberts: Tue, Dec 15, 2020
We are in unchartered territory with a global pandemic disrupting lives and livelihoods. But, with successful trials paving the way for mass...
5 min read
How COVID-19 Is Impacting Sales and Marketing Performance
Karin Roberts: Tue, Apr 28, 2020
The economic impact of COVID-19 is undeniable. In the face of closures and shifting consumer behavior, businesses across the world have had to adapt...
5 min read
7 Virtual Alternatives to Generating Leads at Trade Shows
Karin Roberts: Thu, Apr 23, 2020
Whether you specialize in inside sales or are a field sales pro, you have likely picked up a lead or two at an event or trade show at some point in...
5 min read
HOW TO BOOST YOUR PHYSICAL AND MENTAL IMMUNITY DURING STRESSFUL TIMES
Karin Roberts: Thu, Apr 16, 2020
As the world faces the growing coronavirus pandemic, many of us are experiencing anxiety and fear about uncertain futures, financial hardships, and...
7 min read
17 Sales Training Games, Activities, & Ideas to Ramp Up Your Team
Karin Roberts: Tue, Feb 04, 2020
There are nearly 15 million salespeople working in the United States, and they spend weeks or even months training for success in their role. Given...
2 min read
Make Your Event a Grand Success with SWOT Analysis
Karin Roberts: Tue, Jan 21, 2020
Have you ever dared to produce an event only to find out that no one cared? Pity, all the effort you put into planning wasn’t appreciated, or worse,...
7 min read
Are Trade Shows Disability-Friendly?
Karin Roberts: Thu, Nov 21, 2019
Though the Americans with Disabilities Act has prohibited discrimination against individuals since 1990, it is only in the past few years that the...