6 min read
Karin Roberts: Tue, Feb 02, 2021
In-person gatherings will resume eventually, but innovations born during the pandemic will remain. A VIRTUAL PET parade, a “social shouting” Slack...
2 min read
Karin Roberts: Tue, Jan 12, 2021
Looking for way to keep your exhibit spaces inviting and warm, yet safely designed? With innovative designs, you can still create a beautiful space...
3 min read
Karin Roberts: Thu, Jan 07, 2021
Unless you’ve spent the last eight or nine months under a rock, you probably know that the trade show industry has had its worst year on record. I’m...
1 min read
Karin Roberts: Thu, Dec 19, 2019
Event production is an incredibly diverse and creative field, bringing together many moving parts, each with their own requirements and needs. From...
3 min read
Karin Roberts: Tue, Oct 29, 2019
Conferences provide wonderful opportunities for networking, continuing education and new experiences. They can also be overwhelming and stressful,...
3 min read
Karin Roberts: Thu, Jun 06, 2019
Four states legalized recreational use of marijuana in November—California, Massachusetts, Maine, and Nevada—bringing the total number to eight plus...
4 min read
Karin Roberts: Thu, Apr 04, 2019
While some marketers mistakenly perceive trade shows as an old-fashioned lead generation tactic, savvy B2B marketers enjoy a trade show's...
4 min read
Karin Roberts: Tue, Feb 19, 2019
If you've been to one corporate event, you've been to a million. They are a great way to show gratitude for a great team of employees and practice...
1 min read
Karin Roberts: Tue, Feb 05, 2019
In the internet age, trade shows probably are not your sole source of leads. An ultra-targeted LinkedIn saved search, group of Google alerts, or...
3 min read
Karin Roberts: Tue, Dec 18, 2018
Trade shows have many excellent benefits for businesses, from raising brand awareness and building brand loyalty to attracting new leads and...