Trade Show Blog

Practical guidance for planning exhibits, choosing booth sizes, managing
logistics, improving graphics, and getting more from every show on your calendar.

motivating at trade show events (4)

6 min read

7 Tips to Get an Unresponsive Prospect Talking Again

Karin Roberts: Thu, Jun 07, 2018

Sometimes a salesperson gets lucky with an ultra-responsive prospect even while in their trade show booth. Every time the rep sends an email, a...

4 min read

The Customer Is Always Right (Until They're Wrong)

Karin Roberts: Thu, May 24, 2018

Oh, baby. You’re in a sales demo, the company CEO just cycled in (17 minutes late), apologizes for being “slammed,” and immediately jumps into...

Trade Show Planning trade show selling tips tips on how to sell at trade shows trade show attendees marketing effectively at trade shows motivating at trade show events

3 min read

Why Having Fun Matters

Karin Roberts: Mon, May 14, 2018

If you’re a follower of Trade Show Insights – or you’ve attended any of my workshops – you’ve probably heard me talk about the importance of...

selling in your exhibit space attracting an audience marketing effectively at trade shows trade show exhibit design tips exhibiting in las vegas motivating at trade show events

4 min read

5 Key Tactics For Marketing To Millennial's

Karin Roberts: Wed, May 09, 2018

At some point in the near future, regardless of whatever industry you are in, you will realize that a large percentage of your buyers are...

selling in your trade show booth interactive marketing at trade shows trade show selling tips drawing prospects into a booth marketing effectively at trade shows motivating at trade show events

3 min read

8 Clever Tricks to Get a Buyer's Attention in 8 Seconds or Less

Karin Roberts: Thu, Apr 26, 2018

This article is focused on how to grab attention with emails mostly - but I do think that you can apply a few of these tips to your pitch at the...

selling in your trade show botoh tips on how to sell at trade shows trade show booth selling marketing effectively at trade shows effective trade show marketing motivating at trade show events

4 min read

5 Clever Ways to Convince Someone (Without Being Dishonest)

Karin Roberts: Tue, Apr 17, 2018

Some people call George C. Parker the most convincing American who ever lived. Once or twice a week for several years, Parker convinced people he...

Trade Show Planning selling in your exhibit space trade show booth selling trade show display design tips motivating at trade show events

3 min read

3 Powerful Sales Questions to Uncover Customer Needs

Karin Roberts: Tue, Apr 10, 2018

In 2012, Brent Adamson, Matthew Dixon, and Nicholas Toman penned an article for Harvard Business Review that explores the notion that most companies...

trade show selling trade show selling tips marketing effectively at trade shows motivating at trade show events trade show display search

4 min read

7 Types of Sales Questions Reps Should Use in Every Conversation

Karin Roberts: Thu, Mar 22, 2018

According to Deb Calvert, author of DISCOVER Questions Get You Connected, most salespeople rely on the same three types of questions: Straightforward...

trade show selling trade show selling tips marketing effectively at trade shows motivating at trade show events

Karin Roberts: Tue, Mar 13, 2018

The 2018 ExhibitorLive Trade Show event in Las Vegas offered many new engagement opportunities for both attendees and exhibitors. They brought a new...

trade show technology Trade Show Planning event technology av rentals las vegas trade show floor trade show display design tips trade show exhibit design tips motivating at trade show events

4 min read

7 Questions to Test How Serious Your Prospect Is About Buying

Karin Roberts: Thu, Mar 01, 2018

You learn about a valuable treasure, but it’s at the top of a huge mountain. Reaching the peak requires overcoming extreme cold, fatigue, and high...

tips on how to sell at trade shows trade show booth selling marketing effectively at trade shows motivating at trade show events

Prev 1 2 3 4 5 Next