5 min read
Karin Roberts: Tue, Jul 01, 2025
Explore a comprehensive array of strategic design and engagement tactics that transform your booth into an unforgettable experience for your target...
3 min read
Karin Roberts: Thu, Mar 27, 2025
Navigating the complexities of trade show events requires a strategic blend of physical and digital elements. By carefully planning each stage—from...
4 min read
Karin Roberts: Tue, Feb 18, 2025
In the face of people’s changing perceptions toward alcohol consumption, fueled by an increasing focus on health and wellness, the growing...
3 min read
Karin Roberts: Tue, Oct 24, 2023
Coming out of the pandemic, fears that events might struggle to reclaim their audience surfaced. But today, the audience is returning and expected to...
1 min read
Karin Roberts: Thu, Sep 07, 2023
The relationship between destination organizations and their local communities, and thus meeting planners, has evolved dramatically over the last few...
2 min read
Karin Roberts: Thu, May 25, 2023
A recent report revealed that in-person events are the most trustworthy source of information, more so than academic institutions and media outlets....
9 min read
Karin Roberts: Thu, Feb 09, 2023
Corporate event trends have changed rapidly in recent years. And with 2023 just around the corner, you need to be ready for what’s in store. There’s...
5 min read
Karin Roberts: Thu, Nov 17, 2022
Times have changed, no doubt about it. People are sick of being sick; things are more expensive; there seem to be challenges around every corner. In...
7 min read
Karin Roberts: Thu, Aug 18, 2022
The email inbox has always been a direct line of communication between consumers and retailers. Now email marketing is being used for all facets of...
12 min read
Karin Roberts: Thu, Jun 17, 2021
As they rang in 2021, meeting professionals were full of hope. A distant light teased through the haze after a buffeting year that dumped every...