3 min read
Karin Roberts: Thu, Nov 29, 2018
In a world where retail eCommerce sales surpassed $2.3 billion this year, touting your products at fairs, trade shows, and festivals might seem like...
3 min read
Karin Roberts: Tue, Nov 27, 2018
When attempting to determine whether a question is aggressive or assertive, length is your first clue. In general, longer questions feel more...
13 min read
Karin Roberts: Tue, Nov 20, 2018
This article is specific to trade shows in the APPAREL market. The way we do business in the apparel and textile industries is being altered at...
1 min read
Karin Roberts: Thu, Nov 08, 2018
Whether you’re a new event or an event with a 50-year (or longer!) legacy, you must break out of the standard education session/networking...
3 min read
Karin Roberts: Tue, Oct 30, 2018
We think TRADE SHOWS are the best way to touch a prospect. But in between your shows you might want to look at these tips: For years, there’s been a...
12 min read
Karin Roberts: Thu, Oct 11, 2018
For all the powerful processing work the human mind can do, it's still prone to making bizarre assumptions and jumping to illogical conclusions....
3 min read
Karin Roberts: Wed, Aug 15, 2018
I play this game every single time I go through the line at the grocery store, and while you might think it sounds crazy, hear me out: Since I...
10 min read
Karin Roberts: Tue, Aug 07, 2018
Edith Wharton once said, “Ah, good conversation -- there’s nothing like it, is there? The air of ideas is the only air worth breathing.” Ms. Wharton...
5 min read
Karin Roberts: Tue, Jul 17, 2018
When you attend a trade show or another live event on behalf of your business, it's important to be able to show the rest of your company that the...
3 min read
Karin Roberts: Fri, Jul 13, 2018
Sales promotions aren’t always necessary to close business. In fact, salespeople shouldn’t get in the habit of regularly using promotions when...