6 min read
Karin Roberts: Tue, Jul 16, 2024
With any experiential or marketing event, whether it be a brand activation, tradeshow, or conference, there’s an enormous amount of effort that goes...
3 min read
Karin Roberts: Thu, Jul 11, 2024
In a world where retail eCommerce sales surpassed $2.3 billion this year, touting your products at trade shows might seem like an outdated tactic to...
5 min read
Karin Roberts: Tue, Jun 18, 2024
Will Curran is a tech expert who has seen the rollout, adoption and impact of major meetings technology as it has accelerated at a rapid clip over...
5 min read
Karin Roberts: Thu, May 30, 2024
Given the substantial investment in exhibits, company executives are eager to see the returns they're receiving. Without concrete data to demonstrate...
4 min read
Karin Roberts: Tue, Apr 09, 2024
With the start of the new year, trade show and event planners most likely already have their calendars and plans in place. But it pays to review your...
3 min read
Karin Roberts: Tue, Mar 26, 2024
Showing appreciation by sending a thank-you email following a successful trade show event is a thoughtful gesture towards attendees, sponsors,...
4 min read
Karin Roberts: Tue, Feb 27, 2024
Reaching Business Objectives through Strategic Marketing. The link between business objectives and marketing strategy may seem obvious, but the two...
4 min read
Karin Roberts: Tue, Feb 20, 2024
It’s no secret that trade shows are one of the largest business development channels for organizations. They are a great place to showcase new...
4 min read
Karin Roberts: Tue, Feb 13, 2024
Planning for a trade show can feel overwhelming, but with a well-crafted event marketing strategy, you can set yourself up for success. By outlining...
5 min read
Karin Roberts: Thu, Feb 01, 2024
Simply put, sales and marketing alignment matters because, while it might seem like they are two separate organizations focusing on separate goals,...