5 min read
Karin Roberts: Tue, Dec 12, 2023
Trade shows have the potential to generate an impressive number of leads for the brands that approach them in the right way. Unfortunately, many B2B...
8 min read
Karin Roberts: Thu, Aug 17, 2023
Does anything feel better than attending an awesome event? Virtual events let attendees tune in from their living rooms, hybrid events give them...
2 min read
Karin Roberts: Thu, May 25, 2023
A recent report revealed that in-person events are the most trustworthy source of information, more so than academic institutions and media outlets....
3 min read
Karin Roberts: Thu, Apr 13, 2023
2022 was very much the year that trade shows and exhibitions got back to business after years of disruption brought on by Covid-19. Our Covid trade...
16 min read
Karin Roberts: Tue, Apr 11, 2023
Pre event survey questions, when crafted properly, can give you so much more than you could ever imagine. Sure, they’re key to gaging your audience’s...
3 min read
Karin Roberts: Thu, Mar 30, 2023
In-person events are a great way to engage with guests, but they also serve as a fantastic source of content that can be repurposed in many ways. To...
6 min read
Karin Roberts: Thu, Mar 23, 2023
The work doesn't end just because the guests are gone. Before you take a much-deserved break, here are some key things you should do as soon as the...
3 min read
Karin Roberts: Thu, Mar 16, 2023
Are attendees at your trade show registering later than they did pre-pandemic? Don’t panic. You are not alone. According to a TSNN study conducted in...
4 min read
Karin Roberts: Tue, Mar 14, 2023
Trade shows are a crucial marketing tool for businesses of all sizes, offering an opportunity to showcase products, connect with potential customers,...
5 min read
Karin Roberts: Thu, Mar 02, 2023
The Covid pandemic has had a profound impact on the meetings industry. Trade shows have largely returned to the same formats as before 2020, despite...