3 min read
Karin Roberts: Tue, Sep 15, 2026
Trade shows are a big investment. Between exhibit design, booth space, graphics, shipping, labor, travel, marketing, and the countless details that...
4 min read
Karin Roberts: Thu, Aug 13, 2026
Every few years something comes along that the trade show industry decides is going to change everything. We've been through it with QR codes, with...
3 min read
Karin Roberts: Thu, Apr 23, 2026
Trade show marketers are often expected to do it all on their own with little help —strategy, booth design, lead generation, messaging, and...
2 min read
Karin Roberts: Thu, Dec 04, 2025
Trade shows are built around networking — but too often, those connections stay on the surface. For exhibitors who invest time, money, and creativity...
2 min read
Karin Roberts: Thu, Nov 13, 2025
Every exhibitor knows the challenge — you’ve invested in your trade show booth, prepared your products, and trained your staff, yet the real question...
2 min read
Karin Roberts: Thu, Nov 06, 2025
The first question many companies ask about a trade show is, “What’s the attendance like?” It’s a fair question, but it’s often the wrong one. At The...
5 min read
Karin Roberts: Tue, Jul 22, 2025
Tradeshows are known for keeping people distracted. All those attendees are walking around, the line of exhibits with their different shapes and...
3 min read
Karin Roberts: Thu, Jun 05, 2025
Discover the latest and most significant data insights from the recent industry reports, which are essential for gaining a comprehensive...
3 min read
Karin Roberts: Thu, May 29, 2025
Reducing food waste in the events and hospitality industry may seem daunting, but it is achievable. By taking proactive steps, you can plan menus for...
6 min read
Karin Roberts: Tue, May 20, 2025
The Event and Exhibition industry in North America is a diverse and dynamic sector, characterized by a wide array of organizations, each dedicated to...