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Karin Roberts: Thu, Jul 22, 2021
Nobody can predict the future, but I keep getting asked what the world of events is going to look like after COVID. After speaking with hundreds of...
3 min read
Karin Roberts: Tue, Jun 15, 2021
In this digital era, the idea of attending a trade show might seem old school, but it’s inarguably an incredible investment. Trade shows have the...
3 min read
Karin Roberts: Tue, May 25, 2021
Today, technology is a crucial element of trade shows. You need technology from the start of the show registration to managing leads after the end of...
2 min read
Karin Roberts: Thu, Jan 21, 2021
Among the enduring effects of coronavirus, even after it subsides, will be greater emphasis on not only health, but also security. Of the many things...
4 min read
Karin Roberts: Thu, Nov 12, 2020
The value of expos and tradeshows is still strong. In fact, 99% of exhibitors find unique value delivered by trade shows which are not provided by...
2 min read
Karin Roberts: Thu, Oct 29, 2020
COVID-19 has had a tremendous impact on every industry. While some businesses have experienced unprecedented growth— the toilet paper industry, for...
7 min read
Karin Roberts: Tue, Apr 21, 2020
A target audience is a group of consumers characterized by behavior and specific demographics, such as female extreme athletes between the ages of 18...
8 min read
Karin Roberts: Thu, Feb 06, 2020
If things are so good, why are we still so worried? Business, in general, made it through 2019 in better shape than prognosticators had predicted....
2 min read
Karin Roberts: Tue, Jan 21, 2020
Have you ever dared to produce an event only to find out that no one cared? Pity, all the effort you put into planning wasn’t appreciated, or worse,...
3 min read
Karin Roberts: Thu, Oct 24, 2019
With a busy events schedule, it’s easy for marketing teams to become fully focused on the planning and logistics of exhibiting, and lose sight of the...