3 min read
Karin Roberts: Tue, Aug 11, 2020
Members of Generation Z — loosely defined as people born between the years of 1995 and 2010 — are true digital natives, according to McKinsey &...
3 min read
Karin Roberts: Thu, May 14, 2020
Great event design gets its inspiration from a multitude of sources. Maybe that inspiration comes from the world of high-end hotel designers, or it...
12 min read
Karin Roberts: Thu, Mar 12, 2020
In recent years, there's been a common misconception that Gen Z and millennial's are essentially the same. When companies discuss reaching younger...
14 min read
Karin Roberts: Thu, Feb 20, 2020
When you're first starting a business, branding is likely the last thing on your mind. After all, it's hard to sit down and flip through fonts when...
5 min read
Karin Roberts: Tue, Sep 10, 2019
Last month, Core-apps celebrated its 10th anniversary as a company. While a decade of success is a proud accomplishment for any company, it might as...
8 min read
Karin Roberts: Thu, May 23, 2019
Event marketing is planning, organizing, and executing an event for the purpose of promoting a brand, product, or service. Events can take place...
3 min read
Karin Roberts: Thu, May 09, 2019
Trade shows present an excellent opportunity for companies of all sizes to showcase new products, gather feedback from current customers and move...
4 min read
Karin Roberts: Thu, Apr 04, 2019
While some marketers mistakenly perceive trade shows as an old-fashioned lead generation tactic, savvy B2B marketers enjoy a trade show's...
1 min read
Karin Roberts: Tue, Feb 05, 2019
In the internet age, trade shows probably are not your sole source of leads. An ultra-targeted LinkedIn saved search, group of Google alerts, or...
3 min read
Karin Roberts: Thu, Dec 13, 2018
Picture this: You just convinced your boss to approve the budget for ten new standing desks for your office -- the ones with electronic buttons so...