Trade Show Blog

Practical guidance for planning exhibits, choosing booth sizes, managing
logistics, improving graphics, and getting more from every show on your calendar.

effective trade show marketing (5)

3 min read

8 Clever Tricks to Get a Buyer's Attention in 8 Seconds or Less

Karin Roberts: Thu, Apr 26, 2018

This article is focused on how to grab attention with emails mostly - but I do think that you can apply a few of these tips to your pitch at the...

7 min read

30 Responses to the Dreaded Sales Objection "It Costs Too Much"

Karin Roberts: Thu, Mar 29, 2018

Price objections are common in sales -- primarily because most prospects have learned pushing back on cost will get them a discount. That makes it...

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5 min read

How to Be Ridiculously Memorable in 4 Simple Steps

Karin Roberts: Tue, Mar 06, 2018

Memorability has a ripple effect across your sales career. Put yourself in the buyer’s shoes. You’ve almost decided between two similarly priced...

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3 min read

Ways to Use Video to Market Trade Shows

Karin Roberts: Tue, Feb 27, 2018

There’s no question – video marketing is here to stay. So if you’re not using video to educate and inspire attendees and/or exhibitors, you’re...

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3 min read

6 Ways to Bring Stalled Deals Back From the Dead

Karin Roberts: Thu, Feb 22, 2018

When a deal stalls, it’s tempting for the salesperson to unknowingly put themselves first. We’ve all been guilty of it at one time or another. You...

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4 min read

Three ways to get strategic with your trade shows in 2018

Karin Roberts: Tue, Jan 16, 2018

With the start of the new year, trade show and event planners most likely already have their calendars and plans in place. But it pays to review your...

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1 min read

New Blog and White Paper Series to Highlight Effective Trade Show Marketing

Karin Roberts: Thu, Dec 21, 2017

Chicago – The Tradeshow Network Marketing Group is launching a new weekly blog series in 2018 with tips and expert advice for trade show managers and...

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