2 min read
Trade Show Reboot in Full Force
Karin Roberts: Thu, Dec 02, 2021
Trade shows are back, attracting crowds of attendees and exhibitors. For more than a year, industry insiders have been talking about the light at the...
effective trade show marketing (2)
8 min read
Lessons Learned From the Pandemic Experience, According to Meetings Industry Leaders
Karin Roberts: Tue, Aug 24, 2021
The path forward is often paved by lessons learned from the past. As meetings and events industry professionals work to navigate through the pandemic...
3 min read
8 Ways to Measure Virtual Event Performance and ROI
Karin Roberts: Tue, Jun 01, 2021
The past year has undoubtedly been the year of virtual events, thanks to Covid-19. But chances are, online events are likely to stay even after the...
6 min read
13 Customer Loyalty Program Ideas to Keep Customers Happy
Karin Roberts: Thu, Apr 15, 2021
With so many options available in physical stores and online, keeping customers loyal to your brand is no easy task. For small businesses in...
3 min read
Common Misconceptions Regarding Trade Show Exhibits
Karin Roberts: Thu, Apr 08, 2021
Given the buzz created by digital marketing, most of the people have stopped believing in the potential of trade shows. People have very strong...
3 min read
How Event Insurance Is Changing in 2021
Karin Roberts: Tue, Mar 30, 2021
As the events industry struggles to get back on its feet in 2021, looming Covid-19-related logistical and safety requirements add challenges to the...
3 min read
Trade Shows Are Anxiously Ready and Cautiously Optimistic
Karin Roberts: Tue, Mar 16, 2021
Before COVID, 2019 was the best year in the history of the global exhibitions and business events ever, declared David DuBois, CMP, CAE, FASAE, CTA,...
4 min read
Do’s and don’ts for marketing measurement during a pandemic
Karin Roberts: Tue, Jan 26, 2021
How do you measure your marketing efforts in a time of upheaval? It’s a pretty stark question, and one I’ve been asking myself a lot lately. As the...
2 min read
Why Branding at Trade Shows Matters More Than Ever
Karin Roberts: Thu, Nov 05, 2020
Imagine if 77% of brands vanished tomorrow. That’s almost 8 brands out of every 10—gone. Would that significantly impact your life? In a Meaningful...
2 min read
Three Ways Marketing Will Change Post COVID-19
Karin Roberts: Thu, Oct 29, 2020
COVID-19 has had a tremendous impact on every industry. While some businesses have experienced unprecedented growth— the toilet paper industry, for...