By Karin Roberts - July 14, 2022
80/20 Your Trade Show Leads
As a marketer, you may have heard of the 80/20 Rule, or the Pareto Principle. An Italian economist named Vilfredo Pareto developed the concept in 1895 (hence the name). Since then, it has been adapted time after time by modern executives, marketers, salespeople, etc. The 80/20 Rule is often...
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