The Tradeshow Network Marketing Group announced that it will provide complimentary design renderings for trade show exhibits to qualified businesses and organizations looking to upgrade their 20 x 20+ trade show display. Each custom exhibit design is geared to the client’s specific needs, including their objectives for trade show marketing, brand image, budget, and booth space and location. For more than 80 years, the International Housewares Association (IHA) has hosted the industry’s premier home + housewares trade show. Retail buyers come to Chicago every year to discover new products and innovations, to meet with current suppliers and to find new opportunities for partnership. Let the Tradeshow Network bring your products to life on the show floor!
The Inspired Home Show, previously known as The International Home + Housewares Show, returns to the state-of-the-art McCormick Place Exposition Center in Chicago, Illinois this March 4-7, 2023. This show brings an opportunity to join the world’s largest marketplace of home and housewares professionals. Tens of thousands come to explore new, creative business opportunities as well as strengthen existing relationships.
ABOUT THE INSPIRED HOME SHOW
The International Housewares Association (IHA) sponsors this show to provide a world-class home products marketplace that connects buyers and sellers. Attendees and events give the opportunity to showcase products, facilitate global commerce and increase consumer awareness and interest in home products.
The Inspired Home Show is a vital trade show for home and housewares products professionals to showcase new home products, access cutting-edge educational seminars and gain insight into business practices and trends that are shaping the industry.
The show features thousands of exhibitors from over 45 countries, and typically serves more than 60,000 attendees from over 125 countries.
WHY ATTEND THE INSPIRED HOME SHOW 2023
There are thousands of product categories for the home and housewares at the Inspired Home Show. By dividing the Show into five Expos, each with its own set of on-floor attractions and organized by product category, we have made them simple to navigate.
Over the past few years, a lot has changed for consumers, retailers, and manufacturers. If you’re looking for fresh ideas on how to run your business in the world after a pandemic, join thought leaders and experts in your field as they share their experiences, strategies, and data-driven insights.
- Innovation Theater
- Inventors Revue
EXHIBIT TIPS FOR THE INSPIRED HOME SHOW 2023
Set clear goals for your trade show experience; asking yourself the following questions can help with this task. Once you have the answers to these questions, you can develop a clear plan to reach your goals and measure your success.
- What do you hope to gain from the show?
- How many attendees do you want to draw in, and how many leads do you want to generate?
- What products do you want to showcase?
- Are you launching a product or promoting your business?
Do your research. Although you can’t attend everything, you can maximize your time by putting yourself in reach of your target audience at all times. Focus on the expos and educational events that are most likely to include your target customers so you can put all your attention on those most likely to buy.
Budget and register for your space. When you register for the show, be sure to find out all you can about your space, such as its location on the floor, other exhibitors near you, the typical traffic in the area and what’s included in the space, such as lighting.
Plan your exhibit. The last thing you want is a cluttered booth. To plan your exhibit, decide on who you want to reach and what products, demonstrations and promotional materials are best suited to their needs. If you’re targeting multiple audiences, consider the best products to launch or showcase to reach a wide variety of attendees.
Advertise well in advance. Trade show promotion should start months in advance. Promote your attendance on social media, your website, in press releases and through email blasts to ensure that your customers have time to plan. Utilize information such as the attendee list to reach new customers before the show even starts.
Engage on social media. Use social media outlets to share your trade show exhibit information, drum up anticipation for your giveaways or product launches and share behind-the-scenes tidbits like your team packing for the event or show meetings. Be sure to use the show’s hashtags or other relevant tagging to get your posts into the online conversation.
Draw the crowd. Use an interactive display, such as a game, contest or raffle to draw people’s interest to your booth. Giving away prizes through raffles or contests is a great way to collect information about visitors and encourage more traffic to your booth.
Bring promotional materials. Make sure you devote enough of your budget to an array of promotional materials. You should have order forms, business cards, price sheets, brochures, flyers and more that you can hand out to visitors to ensure you stay in their minds.
Keep staff at your booth. At a show, you’ll want to attend networking events and educational seminars, so it’s important to make sure that your booth is never empty. When you’re preparing for the show, ensure you have enough team members attending the show to man the booth the entire time the show is open and greet visitors to engage them with your business.
About The Tradeshow Network Marketing Group
“A trade show exhibit must represent the exhibitor’s business to its best advantage, so we go through a comprehensive planning process before the custom design begins,” explains Chris Roberts, president of The Tradeshow Network Marketing Group. “First-time exhibitors and those looking to upgrade to larger displays need to understand how their exhibit can be configured for the exhibit space they have reserved, such as an island space or a corner display. Providing a detailed design rendering gives clients the opportunity to visualize the new exhibit and see how it will appear from various angles before the exhibit is built.”
The initial design phase includes discussions of how the exhibit will be used and the elements needed for different functions, such as display shelves, storage space, video presentation areas, product demonstrations, or private meeting spaces. The client’s ballpark budget plays a key role in determining the exhibit’s parameters. The Tradeshow Network’s design concept provides 3-D renderings of the exhibit from different views on the virtual show floor.
The Tradeshow Network team recommends starting the process of designing a new booth at least six months before the first scheduled show, if possible, to allow ample time for design, exhibit building, and shipping. In a rush situation, new exhibits can be designed and assembled more quickly, particularly if the exhibit incorporates modular components from the Tradeshow Network’s rental exhibit inventory. However, creating graphic panels and other custom elements of an exhibit requires sufficient time to ensure quality.
For free resources on trade show marketing, tips for successful events, and a gallery of display designs, exhibitors can visit thetradeshownetwork.com. To discuss trade show exhibit needs and design options, The Tradeshow Network Marketing Group may be reached at 630-443-7007.