Trade Show Exhibit Marketing Tips and Advice

What’s Best for You? Rent, Refurbish or Buy New - that next trade show display?

Posted on Tue, Jun 30, 2015

Whenever you get a lull in your trade show schedule, it’s a good time to evaluate whether your current display is up to the challenge of your upcoming show calendar. Often, summer is a slower time for exhibitors, with fewer conferences to attend, which is perfect for taking stock of your current exhibit properties and making long-term plans.

trade shows mean businessFor the trade show manager, investing in a new display may be one of the biggest decisions ahead. Fortunately, you’ll find options to suit your needs and your budget. Perhaps the most important decision is whether to rent an exhibit, refurbish an existing exhibit or buy a new custom display. If you take the time to consider the questions that follow, you’ll likely arrive at the best solution for you.

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Topics: custom exhibit designs, custom trade show booths, 20x20 rental exhibits, CHICAGO RENTAL BOOTHS, custom rental booths,, rental island exhibits,

The Ultimate Guide to Tradeshow Lead Generation

Posted on Thu, Jun 25, 2015

Transform your lead generation with this free 33-page Ebook 

Download our free Ebook to generate high quality leads at your next conference. 

Exhibitors, turn your booth into a lead magnet. 

What You'll Get in This Ebook:
  • Booth staff training tips.
  • Proven booth traffic builders. 
  • Easy social media tactics for lead generation.

Generate the most leads at tradeshows using these tips.

 Fill out the form to download now.

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Topics: trade show leads, prospecting at trade shows, booth design, effective trade show business, marketing at trade show events

Launch of new website for trade show marketing client

Posted on Tue, Jun 23, 2015

The Tradeshow Network Marketing Group (TNMG) is pleased to announce the launching of a new marketing website and branding for their client, Compass Instruments. TNMG delivered a cleaner, more modern logo for identification and an enhanced user interface featuring a sophisticated product search capability for the company. They also created the company’s new tagline, “Your source for fuels, lubricants and materials testing equipment.” “Compass first came to us three years ago looking for a trade show booth. Because of our understanding of marketing and their product lines, we were then given the opportunity to develop their website," said Karin Roberts, Marketing Manager at TNMG. “Just like in a trade show where you need to drive the right traffic to your trade show booth space, the right website design is critical for driving prospective customers to the company’s products and services.”

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Topics: face-to-face marketing, custom display designs, Trade Show Experience, marketing at events, marketing at trade show events

Top 50 Trends Affecting Trade Shows and Events in 2015

Posted on Tue, Jun 16, 2015

GES published their 2015 Trend Tracker Report where they list the Top 50 Trends in Trade Shows and Events. The trends are divided into four categories:  Budgeting and Planning, Marketing, Technology, and Design. Marketers across Corporate America continue to harness the incredible power of face-to-face marketing—using “brand experiences” as a critical part of the modern era marketing mix. Event and trade show programs have become fully high-tech engagements that connect and engage—before, during and after an actual event or trade show. The result? Stronger marketing programs powered by stronger experiences. Welcome to the future of marketing… and welcome to the fourth-annual Trend Tracker, produced by Global Experience Specialists (GES). As always, Trend Tracker provides a rapidrelease checklist of trends. Go through the list and check-off the ones you’re activating now. Circle others you know you should. And make a list of the ones you’ll need to learn more about in 2015... and beyond. 

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Topics: generating leads at trade shows, booth designs, trade show budgets, effective trade show business, marketing at trade show events

Navigating the Trade Show World:Tracking the Show Service Manual and Surviving on the Show Floor

Posted on Thu, Jun 04, 2015

Ever feel that reading a show service manual is like trying to find your way across the Atlantic Ocean without GPS?  Trade shows can be overwhelming to say the least. Managing a trade show display is like hosting a party that lasts several days for a thousand of your closest friends in the space of a small boat. Although it may seem cliché, planning is the key to success.  This guide helps you decipher the secrets behind understanding and following your trade show service manual. It really is possible to successfully manage your booth setup by adhering to the rules and being organized in advance.

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Trade Shows & Direct Mail – A Winning Combination

Posted on Tue, Jun 02, 2015

One big mistake many exhibitors make is neglecting to do anything to promote their presence at a trade show. They somehow think people will just magically show up at their booth, or perhaps that attendees are already aware of — and eager to meet — them. Unfortunately, these exhibitors are fooling themselves. According to industry studies, at least 75 percent of attendees arrive at a show with a pre-set agenda, and if they aren’t aware of your company, you won’t be on that list. Promoting the fact you’re exhibiting is key to building traffic in your booth.

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Topics: Trade Show Ideas, tradeshow marketing, trade show advice, booth designs, trades show results, trade show collateral

Have Fun with Your Brand

Posted on Wed, May 27, 2015

Who says trade show exhibits have to be all stuffy and corporate-like? Chances are unless you’re focused on a life-or-death topic, you can find room to lighten up a bit and let some personality show through.I’ve seen many examples of this, from exhibitors who created costumed mascots for their brand (and no, I’m not talking just about household-name mascots) to video games inspired by a product or brand. Attendees who experience this type of booth attraction will feel a tie to that brand and will definitely remember visiting the booth.

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Topics: Trade Show Ideas, tradeshow marketing, booth design, tradeshow success, Trade Show Strategy

Custom Rental Exhibits at the Chicago NRA Show

Posted on Thu, May 21, 2015

The National Restaurant Association (NRA) is the largest foodservice trade association in the world —supporting nearly 500,000 restaurant businesses. For  the hospitality industry it is all about face-to-face interaction, full of professionals who love to do business that way—so they come together each year for four special days a year (NRA).  Here, warm handshakes replace cold calls. Strangers who taste, touch and try out your products become top prospects. And your experts can engage an interested, funded, buyer audience in-person.   Check out the exciting and wonderful custom exhibit designs we found at the show this year and THANK YOU to all our clients that participated - the feedback has been wonderful!

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Topics: chicago trade show services, 20x20 rental exhibits, rental exhibits in chicago, CHICAGO RENTAL BOOTHS, custom rental booths,, NRA CHICAGO,, National Restaurant Show,, rental island exhibits,, NRA Show,

The Tradeshow Network Marketing Group Celebrates 20 Years of Growth, Expands Exhibit Services

Posted on Tue, May 19, 2015

St. Charles, Ill.  – The Tradeshow Network Marketing Group is marking its 20th year in business in 2015 with continued growth in their trade show exhibit and marketing services. The company now offers an expanded inventory of exhibit rentals, an innovative rent-to-own program for custom displays, and an array of high-tech options to make trade show exhibits stand out from the crowd.

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Emergency Trade Show Booth Items you should have on hand!

Posted on Thu, May 14, 2015

We have all been there: we are at a trade show event and all of a sudden we need something unexpected. At a show venue, a hardware store or supply store is NOT right around the corner and usually is a taxi drive away. So for those unexpected situations that can occur at trade shows – whether the exhibit frame got damaged, someone spilled a drink on your floor, or you don't have enough office supplies at the show – make sure you have the following items with you to be prepared for the unexpected. No matter how prepared you are for the event, glitches can easily occur and derail your trade show success. Instead of waiting for these problems to happen, be proactive and have these items available in case of emergency. 

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Topics: Trade Show Ideas, marketing at trade shows, exhibit investment, trade show investment, tradeshow checklist, marketing at events

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