Trade Show Exhibit Marketing Tips and Advice

Have Fun with Your Brand

Posted on Wed, May 27, 2015

Who says trade show exhibits have to be all stuffy and corporate-like? Chances are unless you’re focused on a life-or-death topic, you can find room to lighten up a bit and let some personality show through.I’ve seen many examples of this, from exhibitors who created costumed mascots for their brand (and no, I’m not talking just about household-name mascots) to video games inspired by a product or brand. Attendees who experience this type of booth attraction will feel a tie to that brand and will definitely remember visiting the booth.

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Topics: Trade Show Ideas, tradeshow marketing, booth design, tradeshow success, Trade Show Strategy

Custom Rental Exhibits at the Chicago NRA Show

Posted on Thu, May 21, 2015

The National Restaurant Association (NRA) is the largest foodservice trade association in the world —supporting nearly 500,000 restaurant businesses. For  the hospitality industry it is all about face-to-face interaction, full of professionals who love to do business that way—so they come together each year for four special days a year (NRA).  Here, warm handshakes replace cold calls. Strangers who taste, touch and try out your products become top prospects. And your experts can engage an interested, funded, buyer audience in-person.   Check out the exciting and wonderful custom exhibit designs we found at the show this year and THANK YOU to all our clients that participated - the feedback has been wonderful!

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Topics: chicago trade show services, 20x20 rental exhibits, rental exhibits in chicago, CHICAGO RENTAL BOOTHS, custom rental booths,, NRA CHICAGO,, National Restaurant Show,, rental island exhibits,, NRA Show,

The Tradeshow Network Marketing Group Celebrates 20 Years of Growth, Expands Exhibit Services

Posted on Tue, May 19, 2015

St. Charles, Ill.  – The Tradeshow Network Marketing Group is marking its 20th year in business in 2015 with continued growth in their trade show exhibit and marketing services. The company now offers an expanded inventory of exhibit rentals, an innovative rent-to-own program for custom displays, and an array of high-tech options to make trade show exhibits stand out from the crowd.

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Emergency Trade Show Booth Items you should have on hand!

Posted on Thu, May 14, 2015

We have all been there, we are at a trade show event and all of a sudden you need something unexpected.  At a show venue - a hardware store or supply store is NOT right around the corner and usually a taxi drive away.  So for those unexpected situations that can occur at trade shows, whether the exhibit frame got damage, someone spilled a drink on your floor,  or you don't have enough office supplies at the show. Make sure you have the following items with you to be prepared for the unexpected.  No matter how prepared you are for the event, unexpected glitches could easily happen and derail your trade show success. Instead of waiting for these problems to happen, be proactive and have these items available in case of emergency.

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Topics: Trade Show Ideas, marketing at trade shows, exhibit investment, trade show investment, tradeshow checklist, marketing at events

Make It Count: Managing and Measuring Your Trade Show Marketing Efforts

Posted on Tue, May 05, 2015

o company decides to participate in trade show marketing without expecting a return on their investment in time and money. But many miss out on the best opportunity for returns by failing to tie their marketing strategy to measurable trade show objectives. Do you want your trade show exhibit to raise awareness of your company? Launch a new product? Generate leads? Provide a place to meet with current clients? Your answers to such strategic questions will help you define exactly what you want to achieve from a given trade show and then set stretch goals to help everyone involved focus their efforts.

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Topics: generating leads at trade shows, planning for a trade show, trade show budgets, trade show costs, custom trade show display, marketing at trade show events

How 1 Convention Booth Design Can Transform Your Trade Show Campaign

Posted on Thu, Apr 30, 2015

Converting your trade show campaign from a budget-draining burden to a revenue-generating machine begins with clearly defining your goals. From those goals, your convention booth design can then become the tactical vision you dream of.

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Is your trade show marketing program on target for 2015?

Posted on Tue, Apr 28, 2015

How is your trade show marketing efforts been going so far this year?  According to the results of the 2015 Economic Outlook Survey by Exhibitor Magazine, which gauged the opinions, expectations, and experiences of nearly 400 exhibit and event professionals, the future of face-to-face marketing is bright, despite a statistical stagnation of both marketing budgets and the number of regional, national, and international shows at which companies plan to exhibit. In fact, 87 percent of exhibit and event marketers are confident that their company's trade show programs will achieve increased returns in 2015.

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Topics: Trade Show Marketing Tips, tradeshow marketing, effective trade show business, marketing at trade show events

Busting Green Exhibiting Myths

Posted on Thu, Apr 23, 2015

Green initiatives in the meetings and trade show industry have expanded in recent years and are now becoming mainstream. Hotels and convention centers are focusing on saving water, energy and waste. Some are even becoming LEED-certified buildings and using that as a selling advantage. Venues are also offering more robust recycling options so that there won’t be massive quantities of trash left behind after a trade show or event.  But there are still some persistent myths about going green at trade shows, so just like the popular TV show “Mythbusters” we’re going to bust those wide open!

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Topics: Trade show booth designs, exhibit trade-in program, custom display designs, exhibit designs, custom trade show display

5 Essential Gadgets for Trade Show Booth Planners

Posted on Tue, Apr 21, 2015

Technology is cool to have at your event.  But whether you want to save time, be more efficient or make a good impression at your next meeting or event, these items could definitely help you along the way.  Here are some examples of essential gadgets for event planners:

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Topics: ipad trade show supplies, iPad solutions, interative booth, Trade Show Ideas, trade show business, face-to-face marketing, marketing at events

Spring Cleaning for Exhibitors

Posted on Thu, Apr 16, 2015

As the weather warms and flowers begin to bloom, there’s often an urge to do spring cleaning around the house: garage, closets, front yard, you name it. But what about your exhibit marketing program … have you thought about giving it a thorough spring cleaning as well?

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Topics: Trade Show Ideas, marketing at trade shows, trade show booth planning, effective trade show business, marketing at events, Trade Show Budget

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