A millennium is a period of one thousand years. It is similar to the terms biennium , a period of two years, and century , a period of one hundred years. The term derives from the Latin mille , meaning thousand, and annum , meaning year. So what is a MILLENNIAL? This is a term used to describe a new Millennial Generation or Generation Y. There are no precise dates when the generation starts and ends but researchers and commentators use birth years ranging from the early 1980s to the early 2000s. So what does that mean to you and your trade show marketing efforts? EVERYTHING! In a recent CEIR/SISO Study - it was revealed how young professional exhibitors think. You need to understand this study because these are our next customers! Take a look at this article:Read More
Trade Show Exhibit Marketing Tips and Advice
Have you ever thought how increased brand awareness is important for your trade show presence? We will introduce you to brand awareness from another angle- by relevant marketing research. As you know, brand awareness is the ability of a potential buyer to recognize or recall your brand, so what possible benefits does it bring to your trade show presence? Obviously, every company presenting itself on an exhibition floor aims to be on top of the minds of the booth visitors. However, there are three levels of brand awareness which interact with each other. Your trade show success depends on how well your company is presented to the visitors and how you pass each stage of the brand awareness path.Read More
People say the best things in life are free. They also say, however, that there’s no such thing as a free lunch. So who’s right? We all know there’s truth to both axioms. You can’t buy a sunset, but if someone offers you a free steak dinner, chances are they want something. Fortunately, we’re here to clear it up for you. We’ve compiled the 12 best (and weirdest) things you can get for free. No tricks, no gimmicks, and best of all -- no money needs leave your bank account.Read More
Whenever you get a lull in your trade show schedule, it’s a good time to evaluate whether your current display is up to the challenge of your upcoming show calendar. Often, summer is a slower time for exhibitors, with fewer conferences to attend, which is perfect for taking stock of your current exhibit properties and making long-term plans.
For the trade show manager, investing in a new display may be one of the biggest decisions ahead. Fortunately, you’ll find options to suit your needs and your budget. Perhaps the most important decision is whether to rent an exhibit, refurbish an existing exhibit or buy a new custom display. If you take the time to consider the questions that follow, you’ll likely arrive at the best solution for you.Read More
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The Tradeshow Network Marketing Group (TNMG) is pleased to announce the launching of a new marketing website and branding for their client, Compass Instruments. TNMG delivered a cleaner, more modern logo for identification and an enhanced user interface featuring a sophisticated product search capability for the company. They also created the company’s new tagline, “Your source for fuels, lubricants and materials testing equipment.” “Compass first came to us three years ago looking for a trade show booth. Because of our understanding of marketing and their product lines, we were then given the opportunity to develop their website," said Karin Roberts, Marketing Manager at TNMG. “Just like in a trade show where you need to drive the right traffic to your trade show booth space, the right website design is critical for driving prospective customers to the company’s products and services.”Read More
GES published their 2015 Trend Tracker Report where they list the Top 50 Trends in Trade Shows and Events. The trends are divided into four categories: Budgeting and Planning, Marketing, Technology, and Design. Marketers across Corporate America continue to harness the incredible power of face-to-face marketing—using “brand experiences” as a critical part of the modern era marketing mix. Event and trade show programs have become fully high-tech engagements that connect and engage—before, during and after an actual event or trade show. The result? Stronger marketing programs powered by stronger experiences. Welcome to the future of marketing… and welcome to the fourth-annual Trend Tracker, produced by Global Experience Specialists (GES). As always, Trend Tracker provides a rapidrelease checklist of trends. Go through the list and check-off the ones you’re activating now. Circle others you know you should. And make a list of the ones you’ll need to learn more about in 2015... and beyond.Read More
Ever feel that reading a show service manual is like trying to find your way across the Atlantic Ocean without GPS? Trade shows can be overwhelming to say the least. Managing a trade show display is like hosting a party that lasts several days for a thousand of your closest friends in the space of a small boat. Although it may seem cliché, planning is the key to success. This guide helps you decipher the secrets behind understanding and following your trade show service manual. It really is possible to successfully manage your booth setup by adhering to the rules and being organized in advance.Read More
One big mistake many exhibitors make is neglecting to do anything to promote their presence at a trade show. They somehow think people will just magically show up at their booth, or perhaps that attendees are already aware of — and eager to meet — them. Unfortunately, these exhibitors are fooling themselves. According to industry studies, at least 75 percent of attendees arrive at a show with a pre-set agenda, and if they aren’t aware of your company, you won’t be on that list. Promoting the fact you’re exhibiting is key to building traffic in your booth.Read More
Who says trade show exhibits have to be all stuffy and corporate-like? Chances are unless you’re focused on a life-or-death topic, you can find room to lighten up a bit and let some personality show through.I’ve seen many examples of this, from exhibitors who created costumed mascots for their brand (and no, I’m not talking just about household-name mascots) to video games inspired by a product or brand. Attendees who experience this type of booth attraction will feel a tie to that brand and will definitely remember visiting the booth.Read More