1. Tell a Story- From the time we were little kids we learned through the stories we were told. Nothing has changed. Share with your attendees a story that illustrates how and why your company can make a difference. You are now showing, rather than telling. Some call this is a “case study”. I call it a story. We all love stories.Read More
Trade Show Exhibit Marketing Tips and Advice
This is a fun article from the Meetings & Conventions Magazine. I especially liked LOOPD - which is a wearable technology for attendees. The meetings marketplace is enjoying an influx of new and innovative apps and tools that enhance the attendee experience before, during and after an event. From sharing photographs to creating event communities, we present the following seven cutting-edge products from clever startups around the world. See how you can ADD some trade show marketing technology to your booth this year!Read More
A trade show display is a big investment and most businesses don’t want to just throw that money away. But sometimes the law of diminishing returns sets in. That $60,000 booth that made such a great impression ten years ago may be giving off a bargain basement vibe today.Read More
A millennium is a period of one thousand years. It is similar to the terms biennium , a period of two years, and century , a period of one hundred years. The term derives from the Latin mille , meaning thousand, and annum , meaning year. So what is a MILLENNIAL? This is a term used to describe a new Millennial Generation or Generation Y. There are no precise dates when the generation starts and ends but researchers and commentators use birth years ranging from the early 1980s to the early 2000s. So what does that mean to you and your trade show marketing efforts? EVERYTHING! In a recent CEIR/SISO Study - it was revealed how young professional exhibitors think. You need to understand this study because these are our next customers! Take a look at this article:Read More
Have you ever thought how increased brand awareness is important for your trade show presence? We will introduce you to brand awareness from another angle- by relevant marketing research. As you know, brand awareness is the ability of a potential buyer to recognize or recall your brand, so what possible benefits does it bring to your trade show presence? Obviously, every company presenting itself on an exhibition floor aims to be on top of the minds of the booth visitors. However, there are three levels of brand awareness which interact with each other. Your trade show success depends on how well your company is presented to the visitors and how you pass each stage of the brand awareness path.Read More
People say the best things in life are free. They also say, however, that there’s no such thing as a free lunch. So who’s right? We all know there’s truth to both axioms. You can’t buy a sunset, but if someone offers you a free steak dinner, chances are they want something. Fortunately, we’re here to clear it up for you. We’ve compiled the 12 best (and weirdest) things you can get for free. No tricks, no gimmicks, and best of all -- no money needs leave your bank account.Read More
Whenever you get a lull in your trade show schedule, it’s a good time to evaluate whether your current display is up to the challenge of your upcoming show calendar. Often, summer is a slower time for exhibitors, with fewer conferences to attend, which is perfect for taking stock of your current exhibit properties and making long-term plans.
For the trade show manager, investing in a new display may be one of the biggest decisions ahead. Fortunately, you’ll find options to suit your needs and your budget. Perhaps the most important decision is whether to rent an exhibit, refurbish an existing exhibit or buy a new custom display. If you take the time to consider the questions that follow, you’ll likely arrive at the best solution for you.Read More
Transform your lead generation with this free 33-page Ebook
What You'll Get in This Ebook:
- Booth staff training tips.
- Proven booth traffic builders.
- Easy social media tactics for lead generation.
Generate the most leads at tradeshows using these tips.
The Tradeshow Network Marketing Group (TNMG) is pleased to announce the launching of a new marketing website and branding for their client, Compass Instruments. TNMG delivered a cleaner, more modern logo for identification and an enhanced user interface featuring a sophisticated product search capability for the company. They also created the company’s new tagline, “Your source for fuels, lubricants and materials testing equipment.” “Compass first came to us three years ago looking for a trade show booth. Because of our understanding of marketing and their product lines, we were then given the opportunity to develop their website," said Karin Roberts, Marketing Manager at TNMG. “Just like in a trade show where you need to drive the right traffic to your trade show booth space, the right website design is critical for driving prospective customers to the company’s products and services.”Read More