Trade Show Exhibit Marketing Tips and Advice

5 Budget Busting Habits Exhibitors Should Avoid

Posted on Thu, Feb 11, 2016

It is an unfortunate fact that tradeshows are places of extreme excess. Multiple resources, hundreds of man hours and millions of dollars are wasted on show floors across the country every day. You are paying for plenty of it. Maybe it’s the pressure of too many deadlines, shrinking budgets or an overworked staff that causes exhibit marketing professionals to neglect or forget important processes and procedures that are required for a show to run smoothly and stay on budget. There certainly are an overwhelming number of tiny details to oversee before, during and after the show.

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Topics: exhibit designs, exhibit investment, booth investment, trade show display investment

7 tips to help get your creative graphic juices flowing

Posted on Thu, Feb 04, 2016

When it comes to creating and designing a graphic, although exciting and creatively stimulating, it is also a tough gig. You want to create some loud, vibrant and different, whilst still adhering to age old design rules that have proven to work over and over again.  However, you may need inspiration. You know what the graphic needs to say but you need to know how to say it. So what tricks can you borrow from some great graphic design?

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Topics: graphics for a booth, trade show graphics, marketing messages, graphics for an exhibit, trade show messaging

Attracting Prospects to Your Trade show display

Posted on Tue, Feb 02, 2016

When your company spends the money, time, and effort to display a booth at a trade show, it is vital to make the best of it. Careful planning and research can go a long way towards ensuring a successful showing at your next trade show. This article will highlight ways to attract visitors to your booth, detail ways to plan out a successful trade show exhibition, and explore some of the best ideas for trade show giveaways. A trade show is a place where buyers and sellers meet. The benefit is that buyers come to a trade show looking to buy and wanting to learn about the latest and greatest that you have to offer. The problem is the amount of competition you have in the direct vicinity. The way to overcome the problem is to take steps to ensure that buyers won’t miss your booth. Here are 10 ways to make sure visitors stop by your trade show booth:

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Topics: trade show plan, Trade Show Ideas, booth design, 20x20 rental exhibits, 20x20 custom trade show display, tradeshow tips

Things I Wish I Knew Before I Showed Up at my Trade Show Booth

Posted on Thu, Jan 28, 2016

You paid the big bill of reserving your space. Now make it worth your while!!  Don’t just show up to your next show. Bring your company to life by showing your prospects who you are!  Marketing in a trade show environment does have its share of challenges, but if you do it right, it can be SO fun!  Here are a few things I wish I had known before my first show:

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Topics: trade show plan, trade show leads, custom exhibits, exhibit designs, booth design, exhibit house

How Video Marketing at Trade Shows Can Lead to Incredible ROI

Posted on Tue, Jan 26, 2016

As a trade show organizer, you know your exhibitors are only as happy as they are successful. Their success is your success, and they're far more likely to be a repeat exhibitor if they feel your event offers a great return on investment. Video marketing is one of your exhibitors' most cost-effective tools. Thanks to today's sophisticated editing software and hardware, the number of boring marketing videos has been drastically reduced over the last decade. Gone are the days of dull, monotone infomercials that used to plague trade shows.

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Topics: Trade Show Ideas, trade show tips, trade show video, trade show planning

Exceeding expectations at your next trade show event

Posted on Tue, Jan 19, 2016

Exhibiting at trade shows is a big investment of time, effort and money. It needs to pay off in measurable results. What makes trade shows so appealing as a marketing tool is the ability to conduct face-to-face marketing, to design a display that reflects well on your brand image and to staff your exhibit with your best representatives. Where else can you find so many potential customers in person in one place?

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Topics: Trade Show Ideas, trade show tips, Trade Show Planning, trade show display

How Trade Shows Will Transform Your Business in 2016

Posted on Tue, Jan 19, 2016

Imagine a world where everywhere you turn, another person is interested in what your company does. Aisles filled with prospective clients with money to burn and stars in their eyes. Envision a scenario where every word you say has an impact, directly connecting to your target audience. This is what Trade Shows are all about. The Trade Show News Network reports that a colossal 81% of trade show booth attendees have buying authority. This means that 4 out of 5 people at your next show are ready to become your customer. With that in mind, let’s start perfecting our Trade Show performance.

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Topics: trade show plan, trade show leads, trade show tips, trade show costs

Brainstorming ideas for trade show booth designs

Posted on Fri, Jan 15, 2016

Trade shows are an excellent way to highlight your company’s goods or services. It allows you to market your brand to hundreds or thousands of potential customers in a relatively short time frame. The one thing to remember about trade shows is that you have one chance to shine and one opportunity to turn each visitor to your booth into a customer. The first thing that trade show attendees are going to notice is your booth design. You literally have about five seconds to grab their attention or watch them walk away. Here is a look at the top ten things to remember when brainstorming trade show booth designs.

1. Objective
Before you even sit down to discuss your booth design, you and your team must first develop a professional objective for the trade show. Is your goal to gather customer contact information, increase the recognition of your brand, or get people talking about your company, or is making sales your main goal? This is important information to know and is essential to aid in the development of your booth design.

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Topics: booth designs, trade show display design, marketing messages, booth design, effective trade show business

Free Design Concepts for Exhibits

Posted on Thu, Jan 14, 2016

Chicago – The Tradeshow Network Marketing Group announced that it will provide complimentary design renderings for trade show exhibits to qualified businesses and organizations looking to upgrade their 20 x 20+  trade show display. Each custom exhibit design is geared to the client’s specific needs, including their objectives for trade show marketing, brand image, budget, and booth space and location.

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Topics: Trade show booth designs, custom booth designs, trade show display design, Custom Trade Show Exhibits, creative trade show exhibit designs

Trade Show Event Technology That's Hot For 2016

Posted on Thu, Jan 07, 2016

With 2016 HERE, it’s a good time to take a look at what’s hot for event technology, and how we can use that technology to improve both the experience of an event, as well as the bottom line success within your trade show display. It’s important to note that even though technology now allows for virtual meetings and webinars, in-person events still provide the best way to build relationships, network, find qualified buyers, meet vendors, and generate buzz and interest.

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Topics: trade show technology, trade show tips, trade show display, booth experience, tradeshow tips

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