Trade Show Exhibit Marketing Tips and Advice

Incorporating Wearable Technology in Your Booth Engagement Strategy

Posted on Thu, Mar 05, 2015

One of the biggest stories at CES last month was the throng of wrist wearables on display. While some experts are not convinced that wearable technology will take over the technological world, there are many people who are jumping on the wearable bandwagon. So, how can you incorporate this technology when you develop your booth engagement strategy? 

First, consider what the pull is for having a wrist wearable.  The idea is to have a ton of tech available to stay in touch with what is going on around you, including emails and calls coming in from your smartphone.

It is about having information right at your fingertips, literally.  E-mails can be sent and verified by attendees with the wearable. When the attendee verifies the e-mail, this can be a new engagement point for your booth staff.

Second, keep in mind that your attendee receives instantaneous push notifications via wrist wearables. If you are able to have geo targeted push notifications, you can be sure attendees with wearable technology are immediately ‘in the know’, and probably in the same general location, when they receive the notification.

This technology can help drive attendee behavior, such as engaging with your demo or stopping in for a lecture.

Lastly, don’t forget that the wearable only works with the link to the attendees’ smartphones.  What does this mean for you?  It means you don’t want to focus on the wearable and ignore the smartphone engagement.

Helping the attendee engage with your company and your booth should include all facets of the technology.  So, don’t miss the opportunities that come with smartphone communication just because you are adding in the wrist wearable.

While there is no clear cut conclusion if wearable technology is a fad or not, incorporating it in your strategy gets you on the wrist of your attendees.

Guest Blogger- Lisa Apolinski - See more at: 

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Topics: Trade Show Ideas, trade show technology, trade show investment, trades show results

Modern ways to crush your trade show competition

Posted on Tue, Mar 03, 2015

There are hundreds of companies at trade shows vying for your audience's attention. They distribute branded items, talk about their products, and do everything possible to scan attendees' badges with lead retrieval scanners. Most companies use the same trade show tactics as each other, and attendees eventually forget who was who. But there are other,smarter ways to strategically approach trade shows that will make you stand out from other companies and competitors and stay on attendees' brains long after the event is over.

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Topics: planning for a trade show, marketing messages, exhibit investment, effective trade show business, chicago trade shows, marketing at trade show events

The truth about trade show labor

Posted on Thu, Feb 26, 2015

If you are like us - you want your trade show booth setup without any surprises.  We think a trade show should be a great experience for your attendees, your exhibitors and for you, too. So, we work hard to bring you complete show services solutions that can simplify the process and new ideas that can help you deliver better value.  But even more than that, we bring you a team of dedicated people who are at your service, helping you anywhere you need it and anyway they can.  We never forget what brought you to the trade show business in the first place. It may sound cliché to some, but we think trade shows are all about people. And the trade show experience we most want to deliver is that emotional rush you get when you know your show is right the first time, and every time.

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Topics: show services, trade show services, tradeshow success

4 Important Lessons From Famous Rebrands

Posted on Tue, Feb 24, 2015

If you've ever been part of a company or worked on a product that's undergone a rebrand, you know how absolutely crazy it can be. From establishing goals, to iterating on designs, to actually implementing your branding changes on your website and across all of your marketing channels, it’s a lot of work.


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Topics: Trade Show Marketing, face-to-face marketing, marketing at trade shows, Trade Show Experience

What trade show events are the "best fit" for you?

Posted on Thu, Feb 19, 2015

So you have been exhibiting for a while or just started - the investment is big - so you want to make sure you are attending the right trade show events.  According to the Center for Exhibition Industry Research, closing a lead generated from a trade show costs 62% less than a field-originated lead. This is a GREAT deal as long as you get in gear and plan for your next trade show opportunity properly!   Trade shows, conventions, other exhibitions give you a unique opportunity to generate new leads, find new suppliers, check out what the competition is doing, network and other great advantages you wouldn’t get elsewhere.  But, if you want to effectively accomplish all these things without wasting your time, you must plan carefully.

Tradeshow planning means choosing the show with the best ‘fit’ for your organization, setting clear objectives and goals, creating an effective trade show booth, with the right promotional giveaways, and having the change to promote your presence, through social media, e-mail marketing, networking, the list of marketing channels goes on.  How do you get this done before the show, with all of the planning that goes into your trade show booth and presence AT the show?  Here are a few tips to get you started with effective tradeshow planning.

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Topics: events in chicago, chicago trade show services, planning for a trade show, effective trade show business, marketing at trade show events

Exhibitors Stand Out on the Show Floor with Trade Show Display Standoffs

Posted on Tue, Feb 17, 2015

The Tradeshow Network Marketing Group is offering a new way to make a big visual impact in trade show exhibits with standoffs, which are dimensional fabric graphics that can be mounted to the display itself or used as a stand-alone element in an exhibit.

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Topics: fabric trade show exhibits, fabric exhibits, booth designs, booth design, fabric booths, 10x20 trade show display, CHICAGO RENTAL BOOTHS

Custom Rental Exhibits Discounted for HIMSS 2015 in Chicago

Posted on Thu, Feb 05, 2015

St. Charles, Ill. – February 4, 2015 –The annual conference of the Healthcare Information and Management Systems Society (HIMSS) is coming to Chicago’s McCormick Place, April 12-16, and the Chicago-based Tradeshow Network Marketing Group is offering rental exhibits at a 10 percent discount for new customers.

The Tradeshow Network Marketing Group maintains an extensive inventory of rental exhibits and trade show displays in its warehouse in the Chicago suburbs, where it serves exhibitors both locally and nationally, and customizes each rental exhibit to the customer’s needs. Rental exhibits may range in size from standard 10 x 20 displays to as large as 50 x 100 feet in any configuration, whether in-line, island or corner.

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Topics: custom 10x20 displays, chicago trade shows, 20x20 rental exhibits, island rentals in chicago, rental exhibits in chicago, CHICAGO RENTAL BOOTHS

Give attendees what they want

Posted on Thu, Jan 29, 2015

When planning your upcoming trade show exhibits, how much do you think about what attendees at that show want … or are you simply including all the things you (and others who have a say within your company) want to show off?

Perhaps you’re not even sure what attendees want in the first place. That’s where studies done by the Center for Exhibition Industry Research (CEIR) come in handy. Earlier this month, they released a report titled “Quick Guide on Attendee Preferences by Industry Sector”which includes answers from 421 respondents in 14 industries. And while the ranking of answers may vary somewhat by industry, the top two shopping-related reasons attendees go to trade shows are consistent across the board:

  1. See new technology
  2. Ability to talk to experts
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Topics: trade show leads, generating leads at trade shows, trade show booth planning, effective trade show business, marketing at trade show events

Brainstorming ideas for trade show booth designs

Posted on Tue, Jan 27, 2015

Trade shows are an excellent way to highlight your company’s goods or services. It allows you to market your brand to hundreds or thousands of potential customers in a relatively short time frame. The one thing to remember about trade shows is that you have one chance to shine and one opportunity to turn each visitor to your booth into a customer. The first thing that trade show attendees are going to notice is your booth design. You literally have about five seconds to grab their attention or watch them walk away. Here is a look at the top ten things to remember when brainstorming trade show booth designs.

1. Objective
Before you even sit down to discuss your booth design, you and your team must first develop a professional objective for the trade show. Is your goal to gather customer contact information, increase the recognition of your brand, or get people talking about your company, or is making sales your main goal? This is important information to know and is essential to aid in the development of your booth design.

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Topics: booth designs, trade show display design, marketing messages, booth design, effective trade show business

5 trade show marketing mistakes

Posted on Tue, Jan 20, 2015

The U.S. trade show industry is BIG. In 2012, there were 10,900 trade shows that drew 27 million attendees. While the overall industry has grown 2-3% in 2014, not all shows have seen this increase. Many are not growing and/or seeing a decrease in their margin/profit.  Part of the challenge today for trade show marketers is to cost effectively attract attendees.

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Topics: chicago trade show services, generating leads at trade shows, exhibit investment, trades show results, tradeshow success

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