Trade Show Exhibit Marketing Tips and Advice

5 Ways to get the most out of your AV supplier

Posted on Tue, Mar 24, 2015

TECHNOLOGY IS THE UNSUNG HERO OF MOST EVENTS. If everything functions perfectly, you barely notice it, but if the lights go out, the video stops working or the sound is off, it’s all you’ll remember. Don’t leave A/V up to chance. Here are the five things you should know to get the best results from your supplier.

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Topics: ipad trade show supplies, interative booth, trade show technology, effective trade show business

3 Things to expect in the future of trade shows

Posted on Thu, Mar 19, 2015

When planning for future trade shows, exhibitors should strive to stay ahead of the curve. Event solutions that worked in the past may be simply outdated and ineffective by today’s standards. Modern trade show conferences reward exhibitors that creatively implement technology and engage with attendees on a personal level.

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Topics: managing your trade show, modular display, interative booth, Trade Show Ideas, trade show trends, Trade Show Marketing Trade Show Technology

How to Profit from Due Diligence on Trade Show Planning and Budgeting

Posted on Tue, Mar 17, 2015

Exhibiting at trade shows is a big investment of time, effort and money. It needs to pay off in measurable results.  What makes trade shows so appealing as a marketing tool is the ability to conduct face-to-face marketing, to design a display that reflects well on your brand image and to staff your exhibit with your best representatives. Where else can you find so many potential customers in person in one place?

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Topics: trade show trends, planning for a trade show, trade show investment, trade show booth planning, booth, trades show results, tradeshow success

Trade Show Booth Designs at Exhibitor 2015

Posted on Thu, Mar 12, 2015

Last week we attended our 21st Exhibitor event - and it was good!  The excitement in the industry is still pretty pumped up with a good 2014 behind us all -  a welcomed changed from some years past.  Everyone was very busy with client projects and work - hoping that this conveys what is happening in the entire world and that it continues in 2015!  The focus was on some exhibit designs but more importantly - booth enhancements!   A couple new products to the industry included a raised floor that you can add different magnetic strips to it for different looks and textures and there were a variety of multi-media solutions that would bring any prospect into a booth!

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Topics: interative booth, custom booth designs, booths, booth design, custom trade show displays, custom 10x20 displays, lcd screens, custom trade show booths, Custom Trade Show Exhibits

Incorporating Wearable Technology in Your Booth Engagement Strategy

Posted on Thu, Mar 05, 2015

One of the biggest stories at CES last month was the throng of wrist wearables on display. While some experts are not convinced that wearable technology will take over the technological world, there are many people who are jumping on the wearable bandwagon. So, how can you incorporate this technology when you develop your booth engagement strategy? 

First, consider what the pull is for having a wrist wearable.  The idea is to have a ton of tech available to stay in touch with what is going on around you, including emails and calls coming in from your smartphone.

It is about having information right at your fingertips, literally.  E-mails can be sent and verified by attendees with the wearable. When the attendee verifies the e-mail, this can be a new engagement point for your booth staff.

Second, keep in mind that your attendee receives instantaneous push notifications via wrist wearables. If you are able to have geo targeted push notifications, you can be sure attendees with wearable technology are immediately ‘in the know’, and probably in the same general location, when they receive the notification.

This technology can help drive attendee behavior, such as engaging with your demo or stopping in for a lecture.

Lastly, don’t forget that the wearable only works with the link to the attendees’ smartphones.  What does this mean for you?  It means you don’t want to focus on the wearable and ignore the smartphone engagement.

Helping the attendee engage with your company and your booth should include all facets of the technology.  So, don’t miss the opportunities that come with smartphone communication just because you are adding in the wrist wearable.

While there is no clear cut conclusion if wearable technology is a fad or not, incorporating it in your strategy gets you on the wrist of your attendees.

Guest Blogger- Lisa Apolinski - See more at: 

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Topics: Trade Show Ideas, trade show technology, trade show investment, trades show results

Modern ways to crush your trade show competition

Posted on Tue, Mar 03, 2015

There are hundreds of companies at trade shows vying for your audience's attention. They distribute branded items, talk about their products, and do everything possible to scan attendees' badges with lead retrieval scanners. Most companies use the same trade show tactics as each other, and attendees eventually forget who was who. But there are other,smarter ways to strategically approach trade shows that will make you stand out from other companies and competitors and stay on attendees' brains long after the event is over.

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Topics: planning for a trade show, marketing messages, exhibit investment, effective trade show business, chicago trade shows, marketing at trade show events

The truth about trade show labor

Posted on Thu, Feb 26, 2015

If you are like us - you want your trade show booth setup without any surprises.  We think a trade show should be a great experience for your attendees, your exhibitors and for you, too. So, we work hard to bring you complete show services solutions that can simplify the process and new ideas that can help you deliver better value.  But even more than that, we bring you a team of dedicated people who are at your service, helping you anywhere you need it and anyway they can.  We never forget what brought you to the trade show business in the first place. It may sound cliché to some, but we think trade shows are all about people. And the trade show experience we most want to deliver is that emotional rush you get when you know your show is right the first time, and every time.

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Topics: show services, trade show services, tradeshow success

4 Important Lessons From Famous Rebrands

Posted on Tue, Feb 24, 2015

If you've ever been part of a company or worked on a product that's undergone a rebrand, you know how absolutely crazy it can be. From establishing goals, to iterating on designs, to actually implementing your branding changes on your website and across all of your marketing channels, it’s a lot of work.


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Topics: Trade Show Marketing, face-to-face marketing, marketing at trade shows, Trade Show Experience

What trade show events are the "best fit" for you?

Posted on Thu, Feb 19, 2015

So you have been exhibiting for a while or just started - the investment is big - so you want to make sure you are attending the right trade show events.  According to the Center for Exhibition Industry Research, closing a lead generated from a trade show costs 62% less than a field-originated lead. This is a GREAT deal as long as you get in gear and plan for your next trade show opportunity properly!   Trade shows, conventions, other exhibitions give you a unique opportunity to generate new leads, find new suppliers, check out what the competition is doing, network and other great advantages you wouldn’t get elsewhere.  But, if you want to effectively accomplish all these things without wasting your time, you must plan carefully.

Tradeshow planning means choosing the show with the best ‘fit’ for your organization, setting clear objectives and goals, creating an effective trade show booth, with the right promotional giveaways, and having the change to promote your presence, through social media, e-mail marketing, networking, the list of marketing channels goes on.  How do you get this done before the show, with all of the planning that goes into your trade show booth and presence AT the show?  Here are a few tips to get you started with effective tradeshow planning.

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Topics: events in chicago, chicago trade show services, planning for a trade show, effective trade show business, marketing at trade show events

Exhibitors Stand Out on the Show Floor with Trade Show Display Standoffs

Posted on Tue, Feb 17, 2015

The Tradeshow Network Marketing Group is offering a new way to make a big visual impact in trade show exhibits with standoffs, which are dimensional fabric graphics that can be mounted to the display itself or used as a stand-alone element in an exhibit.

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Topics: fabric trade show exhibits, fabric exhibits, booth designs, booth design, fabric booths, 10x20 trade show display, CHICAGO RENTAL BOOTHS

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