Trade Show Display Marketing Tips and Advice

How To Promote Your Event Through Twitter Competitions

Posted on Tue, May 03, 2016

Twitter is jam-packed with social media contests run by businesses from various industries – and it’s not surprising why. The social network makes it easy for companies to communicate with their target audience while contests, on the other hand, have been proven to be an effective method for increasing followers and driving targeted traffic to various offers. If you’re an event professional who wants to harness the power of Twitter and social media contests for furthering your career and promoting events funded by clients, this guide will walk you through the 10 steps necessary for planning, preparing, and promoting a successful Twitter competition.

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Topics: trade show tips, trade show costs, trade show messaging, trade show prospecting

10 Traits of Stellar Sales Teams

Posted on Thu, Apr 28, 2016

At a trade show event the people that are in your booth are the people that will be representing your company at a show.  A successful, motivated, and engaged sales team is gold -- if you can build one. Every sales leader dreams of managing a dream team of sales superstars who will elevate their business. Below are the 10 habits your people should possess in order to produce consistently successful results.

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Topics: Trade Show Marketing, face-to-face marketing, trade show tips, chicago trade shows, booth selling

Chicago Rental exhibits from the Housewares Show 2016

Posted on Tue, Apr 26, 2016

The annual conference of the International Home + Housewares Show was held in Chicago last month,  and the Chicago-based Tradeshow Network Marketing Group was there with some exhibit designs. The Tradeshow Network Marketing Group maintains an extensive inventory of rental exhibits and trade show displays in its warehouse in the Chicago suburbs, where it serves exhibitors both locally and nationally, and customizes each rental exhibit to the customer’s needs. Rental exhibits may range in size from standard 20 x 20 trade show displaysto as large as 50 x 100 feet in any configuration, whether in-line, island or corner.

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Topics: chicago trade shows, CHICAGO RENTAL BOOTHS, exhibits in chicago

A device that notifies you that a good prospect is in your booth - who wants that?!?!?!

Posted on Thu, Apr 21, 2016

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Topics: trade show plan, trade show leads, selling at trade shows, tradeshow tips


Posted on Tue, Apr 19, 2016

The event industry is in a constant state of evolution and as such, pioneering strategies and concepts that are as successful as they are original is no easy task. The past few years has seen the rise—and proliferation—of social media and new tech tools, increased attention paid to engagement and new market segments, eco-friendly measures and sustainability, and bigger demands from event sponsors. Here are the trends event marketers are looking at right now.
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Topics: events in chicago, Trade Show Marketing, marketing at events

Hot Trade Show Graphic Colors for 2015

Posted on Wed, Apr 13, 2016

It’s an obvious choice to utilize a company color scheme in a trade show exhibit. We see a lot of black and white with [insert standard color here] all over. That’s an acceptable look and there’s a reason it’s so popular but why not take inspiration from fashion and interior design trends to give your exhibit an update? Being different is important in the crowded trade show environment and one way to catch eyes is through a unique color palette.

For the past fourteen years, Pantone (which dubs itself “the global authority on color”) has selected a “Color of the Year”. In December they announced Radiant Orchid (PMS 2352) as the color of the 2014 and it truly has lived up to that name. The fashion, wedding, graphic design and home improvement industries have all embraced the warm purple hue. Several retailers and publications have marketed the Radiant Orchid color family including Sephora, HGTV,, and many more.

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Topics: trade show graphics, trade show trends, trade show tips, exhibit designs, booth design

The 2016 economic forecast for trade show marketing

Posted on Mon, Apr 11, 2016

As a manager of your trade show marketing program - what makes you optimistic about your booth program for 2016? According to the results of EXHIBITOR Magazine's 2016 Economic Outlook Survey, which gauged the opinions, expectations, and experiences of nearly 400 exhibit and event professionals, 2016 is likely to be a repeat of last year in terms of show schedules and budget allocations. But with one-half of respondents considering new builds in the next 12 months – and 85 percent anticipating larger returns on their exhibit-marketing investments than in 2015 – it appears face-to-face marketers are still mostly optimistic, despite slower-than-desired economic increases.

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Topics: trade show booth, Trade Show Ideas, Trade Show Marketing, trade show tips, Trade Show Budget

How To Drive Targeted Traffic To Your Trade show Booth

Posted on Thu, Apr 07, 2016

Trade show attendance represents a considerable investment for businesses both big and small. Regardless of a company’s market share, any booth manager will tell you that shows can oftentimes mean the difference between a good year and a stellar year, and the reason is pretty obvious. Trade shows offer the kind of direct access to hundreds or even thousands of prospective clients that you just won’t experience anywhere else. And because most trade shows wrap up after just three days, it means that the window of opportunity to capitalize on the number of leads walking the floor is incredibly short. For this reason, you simply can’t rely solely on bright digital signage to draw in the crowds – in order to make the most of your next trade show; you’re going to have to target your approach.

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Topics: trade show booth, tradeshow marketing, marketing at trade shows, trade show tips, marketing messages, booth traffic

Know Your Exhibit Options: Custom, Modular, Pop-up Displays

Posted on Tue, Apr 05, 2016

Not all trade show booths are created equal. Each type of display has its proper place, depending on the size of the show, your marketing objectives and your budget. Some companies use different types and sizes of exhibits for different shows, while others rely on just one exhibit for all shows. Knowing your options for trade show displays will help you choose and plan wisely.  What constitutes a display? A trade show display, or an exhibit stand as the Europeans call it, is a graphical display device designed to be used at an event, trade show or trade fair to convey your marketing messages and represent your brand. Exhibit types range from pop-up devices and tabletop displays to typical 20 by 20 foot exhibits to giant, custom booths that make a big statement.

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Topics: trade show booth, trade show design, trade show exhibits, trade show display, exhibit stands, exhibit stand

31 Tweetable Quotes on the Power of Teamwork & Collaboration

Posted on Tue, Mar 29, 2016

Trade shows require a lot of TEAM effort - from the creative design of the booth to the laying down of the carpet and building a buzz around your exhibit.  These quotes might help you in your endeavors down the road - enjoy!

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Topics: trade show plan, Trade Show Ideas, Trade Show Marketing, trade show messaging, tradeshow tips

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