3 min read
Karin Roberts: Thu, Nov 05, 2026
Just having a discussion on your exhibit needs forces your exhibit partner to guess — and guessing shows up everywhere you do not want it to: in longer revision cycles, preventable cost increases, missed expectations, and a booth that looks...
Read More
4 min read
Karin Roberts: Tue, Nov 03, 2026
The trade show may be over, but that doesn't necessarily mean your exhibit has reached the end of its life. For companies that exhibit at multiple...
7 min read
Karin Roberts: Thu, Oct 29, 2026
The trade show industry in the USA is a dynamic and thriving market, offering countless opportunities for businesses to elevate their brand presence...
5 min read
Karin Roberts: Tue, Oct 27, 2026
Your first trade show rental should be a smart investment, not a source of regret. Yet many exhibitors walk away from their debut events frustrated...
-1.png?width=1448&height=1086&name=ChatGPT%20Image%20Aug%2022%2c%202026%2c%2001_06_59%20AM%20(1)-1.png)
6 min read
Karin Roberts: Thu, Oct 22, 2026
Every trade show on your 2026 calendar forces the same question: should you rent a modular exhibit or purchase a custom booth? For multi-show...
2 min read
Karin Roberts: Tue, Oct 20, 2026
If you sell to the music products industry, you already know The NAMM Show isn't just another convention — it's the room where the deals get made....
3 min read
Karin Roberts: Thu, Oct 15, 2026
Every so often a client sends an email that says exactly what we hope every exhibit will deliver. This one landed in our inbox recently, and we had...
4 min read
Karin Roberts: Tue, Oct 13, 2026
Your next island booth at McCormick Place or the Donald E. Stephens Convention Center deserves more than a cookie-cutter setup shipped from across...
4 min read
Karin Roberts: Thu, Oct 08, 2026
Building a business that lasts isn't about one big moment. It's about thousands of small moments—one customer, one challenge, one promise, and one...
.png?width=600&height=399&name=ChatGPT%20Image%20Aug%2022%2c%202026%2c%2001_13_13%20AM%20(1).png)
4 min read
Karin Roberts: Mon, Oct 05, 2026
Booth size feels like it should be one of the easier decisions in a trade show program. It isn't. Get it right, and everything downstream — layout,...