Trade Show Exhibit Marketing Tips and Advice

Spring Cleaning for Exhibitors

Posted on Thu, Apr 16, 2015

As the weather warms and flowers begin to bloom, there’s often an urge to do spring cleaning around the house: garage, closets, front yard, you name it. But what about your exhibit marketing program … have you thought about giving it a thorough spring cleaning as well?

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Topics: Trade Show Ideas, marketing at trade shows, trade show booth planning, effective trade show business, marketing at events, Trade Show Budget

Very Cool Trade Show Booth Chairs

Posted on Tue, Apr 14, 2015

Need a way to dress up your booth space with some easily branded furniture?   The trendy cardboard chair has been discovered by larger and smaller brands throughout Europe and America. The FestivalChair is sturdy, trendy, cool, classic, cheerful, creative, stylish and informal. This multipurpose cardboard stool can be customized to match whatever theme you have chosen for your event.   These can be prepackaged flat - so they ship easily AND they don't add a ton of weight to your exhibit!  Think of the endless BRANDING possibilities!  

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Topics: interative booth, booths, booth design, lightweight displays, graphics for an exhibit, Custom Trade Show Exhibits, CHICAGO RENTAL BOOTHS

Creative Financing for your Rental Trade Show Display

Posted on Mon, Apr 06, 2015

What if there was a program out there that enabled trade show exhibitors to develop a new custom booth while saving on annual expenses with a rent-to-own contract. In order to own the display, the exhibitor rents the same exhibit three times over a period of three years or less. The rent-to-own exhibit comes with an array of services included, such as custom booth concept, build, graphic design, and storage. By dividing the payments over three years, the new program permits the exhibitor to have a much lower upfront expenditure.  Wouldn’t that be great??island rental exhibit in chicago

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Topics: exhibit trade-in program, exhibit investment, island rental booths, 20x20 rental exhibits, island rentals in chicago, rental exhibits in chicago, CHICAGO RENTAL BOOTHS

How Do Exhibitors Spend Their Marketing Dollars?

Posted on Thu, Apr 02, 2015

In a series of special reports, the Center for Exhibition Industry Research recently released its latest one - “The Marketing Spend Decision”. This study profiled marketing channel spending of business-to-business exhibitors from small to large-sized organizations, across all exhibition industry sectors."This report offers exhibitors an invaluable tool to determine whether their marketing expenditures, objectives for exhibiting and success metrics align with industry norms," said CEIR President and CEO Brian Casey, CEM. He added, "The results of this study affirm the enduring value of business-to-business exhibitions."

trade show booth plansMore than 640 executives from organizations that exhibited at trade shows answered the survey. Ninety percent of those surveyed said the top ranked important objectives for exhibiting were the following:

  • To reach/ identify new customers/sales leads;
  • Build product/company awareness;
  • Meet with existing customers

Though both marketing and sales metrics were used by an overwhelming percentage of exhibitors to evaluate the success of exhibiting, sales metrics prevailed as the most important success metric to management, according to 78 percent of surveyed executives.

Six out of 10 exhibiting companies used the number of sales closed after the show as a success metric. For most of these exhibitors, two-thirds, the sale needs to occur within six months following the event to be counted towards the ROI of that exhibition.

Findings indicate that the business-to-business exhibition channel was the marketing channel of choice among brand marketers who include this channel in their marketing mix. In 2013 and 2014, this channel captures more than 40 percent of marketing dollars.

Median spend per exhibition in 2014 was estimated to be $20,000.

The most popular digital marketing tactics exhibitors reported engaging in were the standard staples documented in other recent CEIR research, with the most popular tactics including e-mail, 74 percent, social media, 63 percent, websites/microsites, 56 percent, and online advertising, 48 percent.

Data suggested the industry continues to recover from the economic downturn. Exhibitors are slowly adding exhibitions, though cautiously. In 2014, the median number of exhibitions participated in was five, an increase from four in 2013, and is projected to remain at five in 2015.

Results indicated that the median booth size will not budge beyond the 100 NSF dimension in 2015.

The expectation of little organic growth among existing exhibitors is affirmed when evaluating the typical size of an exhibitor’s booth to the size of the exhibitor’s booth of the prior year.

Overwhelmingly, roughly 70 percent or more of all exhibitors used the same booth size as in the previous year. Only one out of 10 increase their booth size and less than 10 percent decrease their booth size.

Click here to download The Marketing Spend Decision. IAEE members can access the CEIR library and reports at no cost – a benefit of IAEE membership.

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Rent-to-Own Custom Exhibit Program

Posted on Tue, Mar 31, 2015

St. Charles, Ill. – The Tradeshow Network Marketing Group has announced a new program that enables trade show exhibitors to develop a new custom booth while saving on annual expenses with a rent-to-own contract. In order to own the display, the exhibitor rents the same exhibit three times over a period of three years or less. The rent-to-own exhibit comes with an array of services included, such as custom booth concept, build, graphic design, and storage. By dividing the payments over three years, the new program permits the exhibitor to have a much lower upfront expenditure.

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Topics: 20x20 rental exhibits, island rentals in chicago, rental exhibits in chicago, CHICAGO RENTAL BOOTHS

5 Ways to get the most out of your AV supplier

Posted on Tue, Mar 24, 2015

TECHNOLOGY IS THE UNSUNG HERO OF MOST EVENTS. If everything functions perfectly, you barely notice it, but if the lights go out, the video stops working or the sound is off, it’s all you’ll remember. Don’t leave A/V up to chance. Here are the five things you should know to get the best results from your supplier.

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Topics: ipad trade show supplies, interative booth, trade show technology, effective trade show business

3 Things to expect in the future of trade shows

Posted on Thu, Mar 19, 2015

When planning for future trade shows, exhibitors should strive to stay ahead of the curve. Event solutions that worked in the past may be simply outdated and ineffective by today’s standards. Modern trade show conferences reward exhibitors that creatively implement technology and engage with attendees on a personal level.

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Topics: managing your trade show, modular display, interative booth, Trade Show Ideas, trade show trends, Trade Show Marketing Trade Show Technology

How to Profit from Due Diligence on Trade Show Planning and Budgeting

Posted on Tue, Mar 17, 2015

Exhibiting at trade shows is a big investment of time, effort and money. It needs to pay off in measurable results.  What makes trade shows so appealing as a marketing tool is the ability to conduct face-to-face marketing, to design a display that reflects well on your brand image and to staff your exhibit with your best representatives. Where else can you find so many potential customers in person in one place?

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Topics: trade show trends, planning for a trade show, trade show investment, trade show booth planning, booth, trades show results, tradeshow success

Trade Show Booth Designs at Exhibitor 2015

Posted on Thu, Mar 12, 2015

Last week we attended our 21st Exhibitor event - and it was good!  The excitement in the industry is still pretty pumped up with a good 2014 behind us all -  a welcomed changed from some years past.  Everyone was very busy with client projects and work - hoping that this conveys what is happening in the entire world and that it continues in 2015!  The focus was on some exhibit designs but more importantly - booth enhancements!   A couple new products to the industry included a raised floor that you can add different magnetic strips to it for different looks and textures and there were a variety of multi-media solutions that would bring any prospect into a booth!

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Topics: interative booth, custom booth designs, booths, booth design, custom trade show displays, custom 10x20 displays, lcd screens, custom trade show booths, Custom Trade Show Exhibits

Incorporating Wearable Technology in Your Booth Engagement Strategy

Posted on Thu, Mar 05, 2015

One of the biggest stories at CES last month was the throng of wrist wearables on display. While some experts are not convinced that wearable technology will take over the technological world, there are many people who are jumping on the wearable bandwagon. So, how can you incorporate this technology when you develop your booth engagement strategy? 

First, consider what the pull is for having a wrist wearable.  The idea is to have a ton of tech available to stay in touch with what is going on around you, including emails and calls coming in from your smartphone.

It is about having information right at your fingertips, literally.  E-mails can be sent and verified by attendees with the wearable. When the attendee verifies the e-mail, this can be a new engagement point for your booth staff.

Second, keep in mind that your attendee receives instantaneous push notifications via wrist wearables. If you are able to have geo targeted push notifications, you can be sure attendees with wearable technology are immediately ‘in the know’, and probably in the same general location, when they receive the notification.

This technology can help drive attendee behavior, such as engaging with your demo or stopping in for a lecture.

Lastly, don’t forget that the wearable only works with the link to the attendees’ smartphones.  What does this mean for you?  It means you don’t want to focus on the wearable and ignore the smartphone engagement.

Helping the attendee engage with your company and your booth should include all facets of the technology.  So, don’t miss the opportunities that come with smartphone communication just because you are adding in the wrist wearable.

While there is no clear cut conclusion if wearable technology is a fad or not, incorporating it in your strategy gets you on the wrist of your attendees.

Guest Blogger- Lisa Apolinski - See more at: http://techcorner.tsnn.com/content/incorporating-wearable-technology-your-booth-engagement-strategy#sthash.RfTXBFxz.dpuf 

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Topics: Trade Show Ideas, trade show technology, trade show investment, trades show results

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